Are You Attracting The Right Kind of Clients?

While many business owners may see any client as a financial gain, this isn’t always the case. It can be difficult to draw in the type of clientele that you would really like, but with some minor changes and a positive attitude, it is possible. Often, the type of client you attract is down to the overall look and feel of your salon, as well as the services you offer. If the vibe is off; décor dated or old and tatty, staff unenthused and just doing the minimum, it can put clients off. Thus giving your competitors free reign to take these clients. Are you looking to promote a specific service? Would you like to increase your profits? Is it time to specialise in more upmarket treatments? If you answered yes to any of the above, it’s time to make some changes. Read on to find out more.  Set the Mood Of course, your clients will be drawn to your salon because of your great range of services, but sometimes, what you offer may not be enough. If you aren’t getting the clients that you desire through the door, it may be time to refine your salon vibe.  The look, feel and atmosphere of your salon is important for attracting and keeping the right kind of clients as well as elevating your business to stand out from the competition.  Cover all Bases Do you offer nice little extras? Going the extra mile can really pay off.  Consider offering proper coffee from…

Download Professional Guides

While many business owners may see any client as a financial gain, this isn’t always the case. It can be difficult to draw in the type of clientele that you would really like, but with some minor changes and a positive attitude, it is possible.

Often, the type of client you attract is down to the overall look and feel of your salon, as well as the services you offer. If the vibe is off; décor dated or old and tatty, staff unenthused and just doing the minimum, it can put clients off. Thus giving your competitors free reign to take these clients.

Are you looking to promote a specific service? Would you like to increase your profits? Is it time to specialise in more upmarket treatments? If you answered yes to any of the above, it’s time to make some changes. Read on to find out more. 

Set the Mood

Of course, your clients will be drawn to your salon because of your great range of services, but sometimes, what you offer may not be enough. If you aren’t getting the clients that you desire through the door, it may be time to refine your salon vibe. 

The look, feel and atmosphere of your salon is important for attracting and keeping the right kind of clients as well as elevating your business to stand out from the competition. 

Cover all Bases

Do you offer nice little extras? Going the extra mile can really pay off. 

  • Consider offering proper coffee from a machine instead of instant coffee from a jar. 
  • If you offer holistic services, it may be worthwhile offering only vegan and cruelty-free options when it comes to your services. 
  • Offer up-to-date magazines that are geared towards the interests of the clients that you want.

Decide on a Theme and Stick with It

It’s important to take the time and effort to reflect the lifestyle your clients aspire to. For example, if you want a chic salon, ensure this vibe is felt throughout, from the crockery tea and coffee served to the chair your client sits on. If you want more of a homely feel, invest in comfy couches, cushions and some home comforts such as flowers or candles. 

Dazzle with Your Window Display 

Your shop front is the ideal place to show off the personality of your salon and offer potential clients an insight into what you offer. If you’re stuck for ideas, check out Pinterest or if you have more cash to splash, consider enlisting the help of a visual merchandiser. 

It’s Worth It

It may seem like a lot of hard work, but if you want to attract the right clientele, you must take steps to up your game and make changes to your salon. Start small if it works better for you. Just know, all that you do will pay off in the long run when you have your ideal clients using your services time and time again. 

Image:istock.com/Explora_2005

Sign Up for your FREE SkinBase Microdermabrasion Trial

  • Complete the form and we will be in touch with more information shortly, feel free to email us at [email protected] or call us on 01782 770810.

  • By completing this form you are agreeing to receive information from SkinBase™ by email.
    SkinBase collect your data in this form in order to respond to your enquiry. We value your privacy. Your data will be held securely and never passed to anyone else. Our privacy policy.
  • Hidden
  • This field is for validation purposes and should be left unchanged.

Book a Trial of SkinBase™ Collagen Lift

  • Complete the form and we will be in touch with more information shortly, feel free to email us at [email protected] or call us on 01782 770810.

  • By completing this form you are agreeing to receive information from SkinBase™ by email.
    SkinBase collect your data in this form in order to respond to your enquiry. We value your privacy. Your data will be held securely and never passed to anyone else. Our privacy policy.
  • Hidden
  • This field is for validation purposes and should be left unchanged.

Rebecca Willshee Nail and Beauty Specialist

Testimonial: “JC was so low, suicidal at points. Sore, red, angry, his skin was awful, we had tried everything and doctors you name it. We reached out to Becky, who was wonderful. My son was quiet and withdrawn, lacked confidence and self esteem, and locked himself away from the world. Becky booked us in for a consultation to discuss different options of treatments and we decided the new hydro treatment would be the best option. We started the course and JC was nervous but Becky was great with him talking him through everything, step by step! As we went each time JC’s skin got better and better, but also the difference in him was huge, he was gaining confidence, shoulders back, head held high. We have watched his skin change from this red, aggressive, angry skin that was sore, acne was debilitating to him but now he is confident, holds his head up high and has even got his first job! We are so proud. When we met Becky I felt confident she would help us get his skin better and back on track but what has actually happened is skin looks amazing but to see our son gain confidence has been the biggest win! Teens often get pushed aside, put on string meds and told “it’s just your age” but this isn’t what they want to hear, but The SkinBase treatments Becky has done has changed his life! We cannot thank you enough Becky! JC is continuing with the treatments as it still gets the odd breakouts but the scarring is still improving week in week out. The hydro Facial is just amazing and we cannot recommend it enough and of course Becky and her passion for skin and helping people is wonderful!”