Blue Monday is the third Monday of January. In 2024 it falls on Monday 15th January. It is thought of as the most depressing day of the year due to the aftermath of the festive season. After all the Christmas spending and over-indulgence, customers can be feeling bleak. The good news is it’s possible to pick those blue clients up and turn Blue Monday into a positive. With some clever marketing strategies you can beat Blue Monday and boost sales at the same time.

Stand Out

To stand out from your competition, a little planning goes a long way. This is the perfect time for a New Year’s pick-me-up for your clients. Show them how a little pampering can improve their mood – and their appearance! Offer a relaxing rejuvenating space to pick them up and beat blue monday.  Throw in some bundles, packages and discounts.

Upgrade

For clients already booked in, add surprise upgrades to their treatments. Or provide mini goodie bags of sample products and a sweet treat.

Social Media

Run a blue Monday content on social media to increase engagement and cheer people up, (and fill up treatments for the rest of January!). Don’t forget to ask clients to like/share and follow your posts to increase your reach too. Remember to post regularly in the run-up to Blue Monday to promote all your deals and services.

Choose SkinBase

Remind clients of the fantastic benefits their SkinBase treatments have to offer – so they have something to look forward to. Whatever their skin concern, you have the solution!

Microdermabrasion Benefits

This super-effective treatment sloughs away old dead skin cells leaving the fresh and more even skin tone underneath. You can assure your clients they will have better skin for longer. They also benefit from enhanced product absorption and there is zero recovery time.

Collagen Lift Benefits

This treatment builds collagen – and stimulates the lymphatic and circulatory systems at the same time. It can be used on the face and the body to sculpt and tighten loose skin. There is no doubt your clients will keep coming back for more!

IPL Benefits

This highly effective light-based therapy treats a variety of concerns. The high-powered handset delivers pulses of light for hair reduction and hyperpigmentation. It is non-invasive and there is no recovery time.
Beat Blue Monday this year by tackling it head on. While it can be a depressing time of year, you can boost your business – and your clients’ moods – at the same time. With a little planning your January columns will fill up and defy the slowest time of year in salon.