Beat Blue Monday With SkinBase

Blue Monday is thought of as the most depressing day. With clever marketing you can beat Blue Monday and boost sales at the same time. 

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Blue Monday is the third Monday of January. In 2024 it falls on Monday 15th January. It is thought of as the most depressing day of the year due to the aftermath of the festive season. After all the Christmas spending and over-indulgence, customers can be feeling bleak. The good news is it’s possible to pick those blue clients up and turn Blue Monday into a positive. With some clever marketing strategies you can beat Blue Monday and boost sales at the same time.

Stand Out

To stand out from your competition, a little planning goes a long way. This is the perfect time for a New Year’s pick-me-up for your clients. Show them how a little pampering can improve their mood – and their appearance! Offer a relaxing rejuvenating space to pick them up and beat blue monday.  Throw in some bundles, packages and discounts.

Upgrade

For clients already booked in, add surprise upgrades to their treatments. Or provide mini goodie bags of sample products and a sweet treat.

Social Media

Run a blue Monday content on social media to increase engagement and cheer people up, (and fill up treatments for the rest of January!). Don’t forget to ask clients to like/share and follow your posts to increase your reach too. Remember to post regularly in the run-up to Blue Monday to promote all your deals and services.

Choose SkinBase

Remind clients of the fantastic benefits their SkinBase treatments have to offer – so they have something to look forward to. Whatever their skin concern, you have the solution!

Microdermabrasion Benefits

This super-effective treatment sloughs away old dead skin cells leaving the fresh and more even skin tone underneath. You can assure your clients they will have better skin for longer. They also benefit from enhanced product absorption and there is zero recovery time.

Collagen Lift Benefits

This treatment builds collagen – and stimulates the lymphatic and circulatory systems at the same time. It can be used on the face and the body to sculpt and tighten loose skin. There is no doubt your clients will keep coming back for more!

IPL Benefits

This highly effective light-based therapy treats a variety of concerns. The high-powered handset delivers pulses of light for hair reduction and hyperpigmentation. It is non-invasive and there is no recovery time.
Beat Blue Monday this year by tackling it head on. While it can be a depressing time of year, you can boost your business – and your clients’ moods – at the same time. With a little planning your January columns will fill up and defy the slowest time of year in salon.

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before and after skinbase hydro rebecca willshee nail and beauty specialistbefore and after skinbase hydro rebecca willshee nail and beauty specialist 2
Acne & Acne Scarring, Hydro

Rebecca Willshee Nail and Beauty Specialist

Testimonial: “JC was so low, suicidal at points. Sore, red, angry, his skin was awful, we had tried everything and doctors you name it. We reached out to Becky, who was wonderful. My son was quiet and withdrawn, lacked confidence and self esteem, and locked himself away from the world. Becky booked us in for a consultation to discuss different options of treatments and we decided the new hydro treatment would be the best option. We started the course and JC was nervous but Becky was great with him talking him through everything, step by step! As we went each time JC’s skin got better and better, but also the difference in him was huge, he was gaining confidence, shoulders back, head held high. We have watched his skin change from this red, aggressive, angry skin that was sore, acne was debilitating to him but now he is confident, holds his head up high and has even got his first job! We are so proud. When we met Becky I felt confident she would help us get his skin better and back on track but what has actually happened is skin looks amazing but to see our son gain confidence has been the biggest win! Teens often get pushed aside, put on string meds and told “it’s just your age” but this isn’t what they want to hear, but The SkinBase treatments Becky has done has changed his life! We cannot thank you enough Becky! JC is continuing with the treatments as it still gets the odd breakouts but the scarring is still improving week in week out. The hydro Facial is just amazing and we cannot recommend it enough and of course Becky and her passion for skin and helping people is wonderful!”