Marketing

Marketing and promoting your business can feel like a huge task. So, here are some quick salon marketing ideas that will have a big impact. 

The excitement you feel about a treatment may not translate. If you’re wondering why clients aren’t booking your new service, read on!

Male grooming is becoming destigmatised. More men than ever are investing in skincare. Market your skin treatments to men.

Social media sites are an excellent place to advertise your business, so how can you ethically promote skin treatments on social media?

Beat the summer slump in your business. Master your summer salon marketing with some quick tips from SkinBase.

Retaining clients is important. You want a stream of happy, loyal clients who keep coming back to you. Loyal clients are good for word of mouth and referral schemes. So, let’s look at the best client retention strategies for salons.

When introducing a new salon treatment, preparation is key. Everything needs to be thought of and planned in detail. Don’t let that put you off! We have some top tips to make the transition smooth. 

If you are trying to attract clients back into the salon for spring, it is important to understand their wants and needs. Let’s find out all of the 2024 skincare trends you need to know to attract and retain clients. 

Mother’s Day is on March 10th, so you have lots of time to get your Mother’s Day marketing ready. SkinBase treatments are perfect for mums.