With over a billion monthly users, TikTok is a great way to reach new clients. Read on for top tips, and check out @skinbasefacial for more.

Hot on the heels of the festive season, Valentine’s Day can be a profitable time for smart salon owners. Perfectly placed to help boost revenue in the aftermath of Christmas, Valentine’s is a great time to increase footfall. Spread the love with your marketing - and remember it doesn’t only have to be romantic love.

 If you want to be the first and only choice in your client’s mind, then make sure to join Liz on her free webinar, this Friday from 10am – 12 noon, and get your business ready to soar in 2023 

It can be tempting to ignore Black Friday altogether – after all, who wants to discount their services? Remember that November can be a quiet month. Black Friday marketing can be a great opportunity for your salon. Shopping days like these can make or break your year as a salon owner.

In your salon, you’re not only selling a service – you’re selling the whole salon experience. Driving salon sales is based on memorable impressions made by you and your team. When leaving, clients want to feel satisfied that they got what they came for. It is your job to make them want to come back!…

The beauty industry is saturated with therapists and salons. Stand out by investing in your skills. Encourage learning and provide the same training opportunities for your team. It is important to keep up with beauty industry knowledge. New treatments and best practice is necessary for you and your staff to stay ahead of the game. Consider…

To build the best relationship with your clients, be conscious of your body language.  From the very first time you meet them, you are communicating your feelings without saying a word! You want to convert the clients you have attracted into loyal high-spending customers. Body language is a true reflection of your inner emotions. So…

If local clients aren’t coming to you, they’re going to your competitors! Don’t let this happen. Target the local clients in your neighbourhood. Pull them away from competition and get them through your salon door. Focusing on your local area is more important than ever. 97% of all Google users search online to find a…

An effective marketing strategy is built around a journey. This means your client knows you – and it begins before they have even walked through the door. It is often hard to put the time aside to focus on where our business is going. In today’s world we must plan ahead to succeed. 

We all know that looking after our skin - and getting it in great condition - isn’t something that happens overnight. Getting clients to commit to looking after their skin is also important. This is where a good homecare routine comes in. It takes hard work and a few treatments to achieve significant results. You…

We love learning here at SkinBase and we read a lot of books. What better day to celebrate some essential reading for your business than on World Book Day? Here are a few of our recommendations. These books all offer some great tips and advice for your salon business.

Next week is Employee Appreciation Day. Across the country bosses find unique ways to reward and honour their employees.  Most staff members need to know you value them and that their efforts are recognised. Recognition boosts work performance! So now is the ideal time to give your amazing staff the acknowledgement they deserve. Let everyone…