Don’t wait until the New Year to try and get clients booking in. Start Now

It’s essential any year to lay the groundwork early for a great start in January, but never more so than this year. The run-up to Christmas is a busy period and you’ll be kept busy, but retaining business for the slower months ahead starts now. All those clients coming through the door this month provide you with the ideal opportunity to make sure the slots are filled. 

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It’s essential any year to lay the groundwork early for a great start in January, but never more so than this year. The run-up to Christmas is a busy period and you’ll be kept busy, but retaining business for the slower months ahead starts now. All those clients coming through the door this month provide you with the ideal opportunity to make sure the slots are filled. 

Do the Groundwork 

There are lots of ways to get your Christmas clients coming back in the new year. Talk about their hopes for the New Year ahead, with lots of things up in the air, getting their skin in great condition could be a focus. Think about ways to incentivise. For example, you could offer a package deal for clients taking up your ‘New Year Skin Transformation package’ Tailor the package to suit your client’s needs and what they hope to achieve. Make booking the course of treatments now a requirement of the offer. Maybe offer the first treatment at a discount to get them through the door and onboard with your plan. 

Loyalty Cards 

For clients who don’t want to commit at the moment, you could use loyalty cards to offer rewards on a pay-as-you-go basis. Once they have 6 treatment stamps they get a free treatment, or a free upgrade after 3 stamps. It’s up to you but we suggest you keep them time-sensitive to encourage regular treatments. Maybe for use during the first quarter only.

Ask Clients to Rebook

This is such an easy way to make sure clients are back through the door regularly. Just getting clients to attend more regularly will help to improve your profits. We tend to forget to call and book, or we mean to and don’t get around to it, so make it really easy for clients and book them in! Just remember to send out a reminder closer to the time.

Be Direct 

Your loyal, long-term clients use you for a reason, so it can’t hurt to remind them. If things are still a bit slow when January swings around, use your client database and give your regular clients a call. Offer them a great deal to get them back through that salon door!

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before and after skinbase hydro rebecca willshee nail and beauty specialistbefore and after skinbase hydro rebecca willshee nail and beauty specialist 2
Acne & Acne Scarring, Hydro

Rebecca Willshee Nail and Beauty Specialist

Testimonial: “JC was so low, suicidal at points. Sore, red, angry, his skin was awful, we had tried everything and doctors you name it. We reached out to Becky, who was wonderful. My son was quiet and withdrawn, lacked confidence and self esteem, and locked himself away from the world. Becky booked us in for a consultation to discuss different options of treatments and we decided the new hydro treatment would be the best option. We started the course and JC was nervous but Becky was great with him talking him through everything, step by step! As we went each time JC’s skin got better and better, but also the difference in him was huge, he was gaining confidence, shoulders back, head held high. We have watched his skin change from this red, aggressive, angry skin that was sore, acne was debilitating to him but now he is confident, holds his head up high and has even got his first job! We are so proud. When we met Becky I felt confident she would help us get his skin better and back on track but what has actually happened is skin looks amazing but to see our son gain confidence has been the biggest win! Teens often get pushed aside, put on string meds and told “it’s just your age” but this isn’t what they want to hear, but The SkinBase treatments Becky has done has changed his life! We cannot thank you enough Becky! JC is continuing with the treatments as it still gets the odd breakouts but the scarring is still improving week in week out. The hydro Facial is just amazing and we cannot recommend it enough and of course Becky and her passion for skin and helping people is wonderful!”