Get Personal for Lasting Client Loyalty

Customer loyalty is one of the most important ingredients to a successful business. Loyal clients visit more, spend more money and provide free advertising by word-of-mouth. So these relationships are worth nurturing. Having loyal clients pays off in a number of ways. A customer only remains loyal when you are consistent in offering a quality service. Try these 5 tips to build long-lasting relationships with your clients:

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Customer loyalty is one of the most important ingredients to a successful business. Loyal clients visit more, spend more money and provide free advertising by word-of-mouth.

So these relationships are worth nurturing. Having loyal clients pays off in a number of ways. A customer only remains loyal when you are consistent in offering a quality service.

Try these 5 tips to build long-lasting relationships with your clients:


Become a Therapist

Listen

All clients have individual needs and concerns. Give them your full attention. Make sure you listen properly and ask the right questions. Then you will be able to provide the best solutions. Don’t assume they always want the same service or outcome.

Keep in Touch 

Staying connected with your regular clients is essential. Not everyone is on social media. You should have all your clients’ email addresses and phone numbers. Consider email newsletters. This is an easy and effective way to keep you top of their minds. Let them know you remember them and send special offers or deals to your best customers so they are loyal.

Recommend

The relationship with clients does not only exist while they are in the treatment chair. Offer them recommendations for treatments during consultations. Client loyalty comes when you meet the needs of your customer before they have to ask.

When recommending SkinBase treatments, increase client loyalty by telling them about the competition. This may encourage loyalty through booking a course of treatments. Don’t be shy and suggest at home skin care. Offer products that will help them.

Encourage Feedback

Be proactive with the feedback you receive. Respond to everything – good and bad. Customers like to talk about their experiences and how you respond will have an impact.

Be Consistent

Be consistent and predictable. This is one of the best ways to secure client loyalty. You will get return customers when they see you are reliable and trustworthy. They will feel your salon is a good place to spend their hard-earned money. Clients have expectations when they come to your salon. Make sure you meet those expectations time and time again!


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unwanted hair removal results SkinBase IPL legs treatment January Hayami Cosmeticsunwanted hair removal results SkinBase IPL legs treatment January Hayami Cosmetics
Intense Pulsed Light, Unwanted Hair

Hayami Cosmetics

Client Testimonial: “Jodie is extremely professional and knowledgeable throughout the IPL treatment sessions. She explains the process and what to expect so that you are put at ease from the first consultation. During my IPL sessions, Jodie marked up the areas and avoided any moles or damaged skin, then preps using the cooler handle before a light shot. The light shot itself really doesn’t hurt, it’s done in seconds. The fact the skin is cooled first makes this an easy process to tolerate. I genuinely didn’t feel in pain at all and Jodie applied a lovely aloe balm to soothe the skin straight away. If anything I felt my appointments were more of a therapy as I knew I would be hair free come my holiday. After each session I came away feeling the progress getting better and better and by week 5 there was hardly any hair growth. I didn’t feel the need to shave anymore. I felt more confident and there is much less maintenance at home now which means I have more time for other things. I would highly recommend IPL hair removal by SkinBase and with Jodie as she made me feel at ease from the moment I asked about it and the difference it makes is life changing for someone who wasn’t so confident in her skin. I can’t wait for Summer and my holiday. Thanks Jodie & SkinBase.”