Keeping your salon fresh and on trend will help to attract new clients and gain attention from passers-by. Many salon owners can become complacent and don’t update the interior, shop front or window display of their salon for years. This can be detrimental to a business as it’s so important to move with the times and create a warm and inviting space that your clients’ want to be in.
No one is saying you have to splurge thousands on fancy and expensive new signage or furniture. There are simple and cost-effective ways to inject a little bit of life back into your salon.
A Quick and Easy Make-Over
New signage – Whether it’s on leaflets and flyers or your shop front’s signage, fonts can date very quickly. It can be easy to get carried away and pick a font that is fancy or a bit different. However, these aren’t always clear to read. While it’s not the most exciting font, Plain English recommends that written and printed material should be in Arial 11 as this is the easiest to read for all demographics. But with signage, you can use something more exciting as a fresh sign with a modern font could attract a whole new clientele.
Revamping Your Salon
A lick of paint – An easy way to brighten the interior and exterior of your salon is with a few coats of paint. The walls of a salon can become marked and chipped very easily. So every so often, it’s a good idea to freshen up the look of your space by giving it a lick of paint. The popularity of colours change all the time, so choose something that won’t go out of fashion too soon.
New window displays – The best way to grab the attention of passers-by is to update your window display frequently. Most salon’s like to decorate their displays in keeping with the seasons. However, yearly events such as Valentine’s Day, Mother’s Day and Christmas can be great opportunities to get creative and decorate the window display, creating a big impact.
Finishing touches – If your furniture and other in-salon accessories are slightly dated, it might be time to consider updating them. Pick a clean and modern look, steering clear of passing trends if you want to keep it looking up-to-date for longer.
Pace Yourself
If you’re worried about spending too much on cleaning up the look of your salon, you don’t have to do it all at once. You may also be limited for time depending on your opening hours. You can spread the salon revamp over a period of time so that you’re not having to deal with it all at once.
The most important thing about any salon make-over is that you’re happy with the end results and see an increase in clients because of it. Once all the hard work is over, you could consider hosting an opening day or evening, inviting the local community to see what’s new.
image:istock.com/TonTectonix
