How To Define and Understand Your Target Market

If you are wondering how to define and understand your target market, you are in the right place. To attract clients who are beneficial to your business, you need to know who you are looking for.

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If you are wondering how to define and understand your target market, you are in the right place. Understanding your target market is important when running a beauty business. To attract clients who are beneficial to your business, you need to know who you are looking for. Whether you’re new to the game, or you’ve been operating for a while, defining (or redefining) your target market can help you make the most of your business.

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What is a Target Market? 

A group of potential clients for your business – with shared characteristics and needs that you can meet. When deciding on your target market (overall, or for a specific treatment) think about the following:

Location

In an ideal world, your target client will live in your local area. This means coming to your business can be a convenient – and frequent – choice. Make sure there are people in your area that are looking for, and can afford, the services you offer.

Age

How old is your target client? SkinBase treatments are great to treat and minimise signs of ageing on the skin – but they are also excellent preventative treatments. This should make it appealing to all ages. This is excellent for your business and opens the opportunities.

Income

What are your prices like? How much disposable income does your target client need to afford your services. Think about the lifestyle your target client lives and what are their pain points? What treatments do they care about? How motivated are they to invest in their skin?

Client Personas

Creating a client persona using the above can help to identify a potential client who suits your business.  To help with this process you can also consider current clients. Think about who they are? What do they do for a living? What treatments do they enjoy? Personas can help you understand who your clients are – so you can adjust your services, prices and even the vibe of your salon.

Define and Understand Your Target Market

Once you have a clear idea of your target market, you can use this knowledge to influence your marketing.  Social media advertising can be done by specific age ranges and locations. Use the right social media sites, imagery and language to attract your target market. Define and understand your target market to maximise your audience. Once you understand who they are you can match your marketing and services to these personas – and guide them to your salon.



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before and after skinbase hydro rebecca willshee nail and beauty specialistbefore and after skinbase hydro rebecca willshee nail and beauty specialist 2
Acne & Acne Scarring, Hydro

Rebecca Willshee Nail and Beauty Specialist

Testimonial: “JC was so low, suicidal at points. Sore, red, angry, his skin was awful, we had tried everything and doctors you name it. We reached out to Becky, who was wonderful. My son was quiet and withdrawn, lacked confidence and self esteem, and locked himself away from the world. Becky booked us in for a consultation to discuss different options of treatments and we decided the new hydro treatment would be the best option. We started the course and JC was nervous but Becky was great with him talking him through everything, step by step! As we went each time JC’s skin got better and better, but also the difference in him was huge, he was gaining confidence, shoulders back, head held high. We have watched his skin change from this red, aggressive, angry skin that was sore, acne was debilitating to him but now he is confident, holds his head up high and has even got his first job! We are so proud. When we met Becky I felt confident she would help us get his skin better and back on track but what has actually happened is skin looks amazing but to see our son gain confidence has been the biggest win! Teens often get pushed aside, put on string meds and told “it’s just your age” but this isn’t what they want to hear, but The SkinBase treatments Becky has done has changed his life! We cannot thank you enough Becky! JC is continuing with the treatments as it still gets the odd breakouts but the scarring is still improving week in week out. The hydro Facial is just amazing and we cannot recommend it enough and of course Becky and her passion for skin and helping people is wonderful!”