How To Define and Understand Your Target Market

If you are wondering how to define and understand your target market, you are in the right place. To attract clients who are beneficial to your business, you need to know who you are looking for.

believe in your business
Download Professional Guides

If you are wondering how to define and understand your target market, you are in the right place. Understanding your target market is important when running a beauty business. To attract clients who are beneficial to your business, you need to know who you are looking for. Whether you’re new to the game, or you’ve been operating for a while, defining (or redefining) your target market can help you make the most of your business.

Become a Skinbase™ Therapist

Request further information
find a therapist

What is a Target Market? 

A group of potential clients for your business – with shared characteristics and needs that you can meet. When deciding on your target market (overall, or for a specific treatment) think about the following:

Location

In an ideal world, your target client will live in your local area. This means coming to your business can be a convenient – and frequent – choice. Make sure there are people in your area that are looking for, and can afford, the services you offer.

Age

How old is your target client? SkinBase treatments are great to treat and minimise signs of ageing on the skin – but they are also excellent preventative treatments. This should make it appealing to all ages. This is excellent for your business and opens the opportunities.

Income

What are your prices like? How much disposable income does your target client need to afford your services. Think about the lifestyle your target client lives and what are their pain points? What treatments do they care about? How motivated are they to invest in their skin?

Client Personas

Creating a client persona using the above can help to identify a potential client who suits your business.  To help with this process you can also consider current clients. Think about who they are? What do they do for a living? What treatments do they enjoy? Personas can help you understand who your clients are – so you can adjust your services, prices and even the vibe of your salon.

Define and Understand Your Target Market

Once you have a clear idea of your target market, you can use this knowledge to influence your marketing.  Social media advertising can be done by specific age ranges and locations. Use the right social media sites, imagery and language to attract your target market. Define and understand your target market to maximise your audience. Once you understand who they are you can match your marketing and services to these personas – and guide them to your salon.



Sign Up for your FREE SkinBase Microdermabrasion Trial

  • Complete the form and we will be in touch with more information shortly, feel free to email us at [email protected] or call us on 01782 770810.

  • By completing this form you are agreeing to receive information from SkinBase™ by email.
    SkinBase collect your data in this form in order to respond to your enquiry. We value your privacy. Your data will be held securely and never passed to anyone else. Our privacy policy.
  • This field is hidden when viewing the form
  • This field is for validation purposes and should be left unchanged.

Book a Trial of SkinBase™ Collagen Lift

  • Complete the form and we will be in touch with more information shortly, feel free to email us at [email protected] or call us on 01782 770810.

  • By completing this form you are agreeing to receive information from SkinBase™ by email.
    SkinBase collect your data in this form in order to respond to your enquiry. We value your privacy. Your data will be held securely and never passed to anyone else. Our privacy policy.
  • This field is hidden when viewing the form
  • This field is for validation purposes and should be left unchanged.
unwanted hair removal results SkinBase IPL legs treatment January Hayami Cosmeticsunwanted hair removal results SkinBase IPL legs treatment January Hayami Cosmetics
Intense Pulsed Light, Unwanted Hair

Hayami Cosmetics

Client Testimonial: “Jodie is extremely professional and knowledgeable throughout the IPL treatment sessions. She explains the process and what to expect so that you are put at ease from the first consultation. During my IPL sessions, Jodie marked up the areas and avoided any moles or damaged skin, then preps using the cooler handle before a light shot. The light shot itself really doesn’t hurt, it’s done in seconds. The fact the skin is cooled first makes this an easy process to tolerate. I genuinely didn’t feel in pain at all and Jodie applied a lovely aloe balm to soothe the skin straight away. If anything I felt my appointments were more of a therapy as I knew I would be hair free come my holiday. After each session I came away feeling the progress getting better and better and by week 5 there was hardly any hair growth. I didn’t feel the need to shave anymore. I felt more confident and there is much less maintenance at home now which means I have more time for other things. I would highly recommend IPL hair removal by SkinBase and with Jodie as she made me feel at ease from the moment I asked about it and the difference it makes is life changing for someone who wasn’t so confident in her skin. I can’t wait for Summer and my holiday. Thanks Jodie & SkinBase.”