How to generate more income from your beauty business 

Your columns are fully booked, fantastic! You are packed out and that’s great, but where do you go from here? Now is the time to take a look at your business and see where you can make changes to generate more income – even with a full column.

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Your columns are fully booked, fantastic! You are packed out and that’s great, but where do you go from here? Now is the time to take a look at your business and see where you can make changes to generate more income – even with a full column.


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Increase Your Client’s Average Spend 

Retail 

Retail could (and should) be a big part of your business. It’s a way to make residual income without costing you any more time. Recommend your products. Remember it’s not selling if you know it can help your client to improve their skin. Talk to them about why they need it and how they will benefit.

Ditch the Treatments that aren’t Profitable 

Work out the costings/profit of each treatment and work out how much you earn per hour with this treatment. Is it time to get rid of the least profitable treatments? (Only if you can. If they are your bread and butter, then work to improve the retail so that these treatments are worth more to you. If it’s nails – Retail cuticle oil, polishes, nail files, hand creams).

Introduce more High-Profit Treatments to your Business

This is a great way to increase your profits. Look at what you already offer.

Which treatments could compliment this? Do you enjoy doing facials? Why not introduce Microdermabrasion to compliment these? The age of your client demographic might also affect which treatments they choose. What is their disposable income like? What are their skin concerns? Consider these when deciding what to introduce.

Become an Expert and Command a Higher Price

Choose an area you are already passionate about. Think about the treatments or training you can do to become an expert in this area. Becoming more targeted can work in your favour. Finding a niche that sets you apart from competitors will ensure repeat bookings. There is nothing wrong with offering a variety of treatments – but becoming known for one particular area can help you charge a higher rate and generate more income.

Stay Profitable

Often considered recession-proof, salons can generate more income in several ways. The only thing standing in your way is – you – as the owner having a limited creative and marketing strategy. By creating the right salon culture (supported by effective marketing), you will see an increase in traffic and customer loyalty. Both will lead to increased revenue.


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Rebecca Willshee Nail and Beauty Specialist

Testimonial: “JC was so low, suicidal at points. Sore, red, angry, his skin was awful, we had tried everything and doctors you name it. We reached out to Becky, who was wonderful. My son was quiet and withdrawn, lacked confidence and self esteem, and locked himself away from the world. Becky booked us in for a consultation to discuss different options of treatments and we decided the new hydro treatment would be the best option. We started the course and JC was nervous but Becky was great with him talking him through everything, step by step! As we went each time JC’s skin got better and better, but also the difference in him was huge, he was gaining confidence, shoulders back, head held high. We have watched his skin change from this red, aggressive, angry skin that was sore, acne was debilitating to him but now he is confident, holds his head up high and has even got his first job! We are so proud. When we met Becky I felt confident she would help us get his skin better and back on track but what has actually happened is skin looks amazing but to see our son gain confidence has been the biggest win! Teens often get pushed aside, put on string meds and told “it’s just your age” but this isn’t what they want to hear, but The SkinBase treatments Becky has done has changed his life! We cannot thank you enough Becky! JC is continuing with the treatments as it still gets the odd breakouts but the scarring is still improving week in week out. The hydro Facial is just amazing and we cannot recommend it enough and of course Becky and her passion for skin and helping people is wonderful!”