How to get clients through the door during the festive season

Christmas is a busy time for everyone. Organising Christmas get-togethers, braving the shops, keeping on top of a festive workload and ferrying the kids around – Christmas can really take its toll on your clients. That’s why we’ve put together a few ideas to market your services so new and existing clients can see that a SkinBase treatment is exactly what they need to get them through the festive season.  Spread the message The festive season is a tough time for your client’s complexion – late nights, overindulgences, central heating, cold weather…the list goes on. Use social media, your email newsletters and your in-store promotional spaces to talk about the benefits of SkinBase treatments for winter skin-woes. This will get people thinking about how their skin is going to cope during the festive season – and they’ll come to you for help.  You might find that posting more during this period really pays off – not only are people in the mood to spend money, but we also tend to use social media more on bad weather days, so they’re more likely to see your content in winter! Share winter skincare tips on your Instagram, run a competition on Facebook, send out an email newsletter about treatment offers and show off your Christmas decorations on Insta Stories. Whatever you do, try to increase the amount of promotional content you put out during the run-up to Christmas, because it’s more likely to pay off.  Festive fun  Over Christmas, everyone is looking…

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Christmas is a busy time for everyone. Organising Christmas get-togethers, braving the shops, keeping on top of a festive workload and ferrying the kids around – Christmas can really take its toll on your clients. That’s why we’ve put together a few ideas to market your services so new and existing clients can see that a SkinBase treatment is exactly what they need to get them through the festive season. 

Spread the message

The festive season is a tough time for your client’s complexion – late nights, overindulgences, central heating, cold weather…the list goes on. Use social media, your email newsletters and your in-store promotional spaces to talk about the benefits of SkinBase treatments for winter skin-woes. This will get people thinking about how their skin is going to cope during the festive season – and they’ll come to you for help. 

You might find that posting more during this period really pays off – not only are people in the mood to spend money, but we also tend to use social media more on bad weather days, so they’re more likely to see your content in winter! Share winter skincare tips on your Instagram, run a competition on Facebook, send out an email newsletter about treatment offers and show off your Christmas decorations on Insta Stories. Whatever you do, try to increase the amount of promotional content you put out during the run-up to Christmas, because it’s more likely to pay off. 

Festive fun 

Over Christmas, everyone is looking to get into the festive spirit, and what better way to do that than with incentives, extras or free gifts – they’ve come to expect it, so don’t disappoint! How about giving away a little box of festive chocolates or money off a manicure in January to each client who books or has a treatment during December? Or you could do a festive ‘lucky dip’ for anyone who makes a purchase in your salon – buy some clear Christmas baubles, and write down prizes on little pieces of paper, then place the paper inside the baubles. Put the baubles in a glass vase or bowl by your payment point and have your clients ‘dip in’ when they pay. Most of the prizes will be simple things like skincare samples, or chocolates, but put in a few bigger prizes such as 10% off vouchers, and one big prize such as free treatment voucher. This kind of offer is great fun and is really easy to promote on social media too. 

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unwanted hair removal results SkinBase IPL legs treatment January Hayami Cosmeticsunwanted hair removal results SkinBase IPL legs treatment January Hayami Cosmetics
Intense Pulsed Light, Unwanted Hair

Hayami Cosmetics

Client Testimonial: “Jodie is extremely professional and knowledgeable throughout the IPL treatment sessions. She explains the process and what to expect so that you are put at ease from the first consultation. During my IPL sessions, Jodie marked up the areas and avoided any moles or damaged skin, then preps using the cooler handle before a light shot. The light shot itself really doesn’t hurt, it’s done in seconds. The fact the skin is cooled first makes this an easy process to tolerate. I genuinely didn’t feel in pain at all and Jodie applied a lovely aloe balm to soothe the skin straight away. If anything I felt my appointments were more of a therapy as I knew I would be hair free come my holiday. After each session I came away feeling the progress getting better and better and by week 5 there was hardly any hair growth. I didn’t feel the need to shave anymore. I felt more confident and there is much less maintenance at home now which means I have more time for other things. I would highly recommend IPL hair removal by SkinBase and with Jodie as she made me feel at ease from the moment I asked about it and the difference it makes is life changing for someone who wasn’t so confident in her skin. I can’t wait for Summer and my holiday. Thanks Jodie & SkinBase.”