How To Get New Clients in the New Year

A New Year is a great time to find new clients. New clients mean more profit in your business so it is worth investing the time to make a fresh start in the new year. January can feel like a tough time for salon owners, but with healthy resolutions in the air you can use this to your advantage. Here are our tips to help you get new clients and grow your business in the New Year.

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A New Year is a great time to find new clients. How to channel your marketing efforts can feel confusing at times – but it doesn’t have to. New clients mean more profit in your business so it is worth investing the time to make a fresh start in the new year. January can feel like a tough time for salon owners, but with healthy resolutions in the air you can use this to your advantage. Here are our tips to help you grow your business in the New Year.

Referral Schemes

Encourage your loyal and satisfied clients to refer their friends – and reward them for it. Make sure the referral scheme is talked about. Don’t be passive and expect it to just happen. Clients need to know it exists and understand the rewards. Put up posters in the salon and advertise on social media. Splash it all over your website. If you don’t want to give money off, clients can be rewarded with treatment add-ons. Always thank your loyal clients for spreading the word.

Social Media

We live in a social media age and that’s where people do their research before deciding to buy a product or service. Are you are using Instagram and Facebook well ? Use high quality images and useful video content. Show off ‘before and afters’ to showcase your skills to your potential new audience. Remember ‘Your network is your net worth’.

Run a Competition

A competition is a great way to get your brand and services out there. You will gain exposure and engagement. Use a ‘like and share’ style competition on social media so your loyal clients can get involved. Consider running a ‘Selfie’ competition. This way new clients will become aware of you. Make sure your existing clients tag you!

Pair with Local Businesses

Building relationships with businesses in your local area can be win-win for both of you. Think about partnering with a local clothes boutique who will send clients to you to get the perfect skin – and you will return the favour. Promote a photographer to your clients and get some shots for your website in return. Whatever businesses are around can be a great opportunity. Get creative – and get new clients!

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Client Testimonial: “Jodie is extremely professional and knowledgeable throughout the IPL treatment sessions. She explains the process and what to expect so that you are put at ease from the first consultation. During my IPL sessions, Jodie marked up the areas and avoided any moles or damaged skin, then preps using the cooler handle before a light shot. The light shot itself really doesn’t hurt, it’s done in seconds. The fact the skin is cooled first makes this an easy process to tolerate. I genuinely didn’t feel in pain at all and Jodie applied a lovely aloe balm to soothe the skin straight away. If anything I felt my appointments were more of a therapy as I knew I would be hair free come my holiday. After each session I came away feeling the progress getting better and better and by week 5 there was hardly any hair growth. I didn’t feel the need to shave anymore. I felt more confident and there is much less maintenance at home now which means I have more time for other things. I would highly recommend IPL hair removal by SkinBase and with Jodie as she made me feel at ease from the moment I asked about it and the difference it makes is life changing for someone who wasn’t so confident in her skin. I can’t wait for Summer and my holiday. Thanks Jodie & SkinBase.”