How To Sell Salon Gift Cards During Busy Periods

The holiday season is nearly upon us and this is the single best time to sell salon gift cards. During the holidays clients are often looking for gifts, so make it easy for them to buy your gift cards. Selling gift cards or vouchers is a great way to stay busy… It will keep clients coming back after the holiday season. Promotion is key – but first think about how best to market them. 

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The holiday season is nearly upon us and this is the single best time to sell salon gift cards. During the holidays clients are often looking for gifts, so make it easy for them to buy your gift cards. Selling gift cards or vouchers is a great way to stay busy… It will keep clients coming back after the holiday season. Promotion is key – but first think about how best to market them.

Salon Gift Card Design

Design your gift cards to grab customers’ attention. Make them look luxurious so clients WANT to gift them. Clients wants to gift vouchers that look classy. They should reflect your salon brand identity. Consider a variety of designs and envelopes to appeal to everyone. Research and invest time in making them perfect – they will boost your sales if you get it right.

Terms & Conditions

Make sure your Terms and Conditions are clear. Perhaps the gift cards can only be used in the quieter months of January and February. You want to avoid any disappointment or complaints from loyal customers.

Online

Add them to your website. Make sure they are visible. Add a digital download for those who are last minute with their present shopping. In today’s busy world, getting an E-gift card immediately could prove very attractive. Use Social Media to advertise your salon and mention that you sell Salon Gift Cards.

Exposure

Shout from the rooftops – you and your team should be actively talking about your salon gift cards. Always keep them at the tills and point-of-sale. Have them on display, on social media, and inform clients via email.  Highlight the benefits of gift vouchers and give them plenty of lead time to invest. If they can’t be seen they won’t sell!

Giveaway

Think about gifting cards on occasion to your top spenders for a special occasion. Add them to a social media giveaway. This will encourage future purchases and make you top-of-mind when a client needs a gift. Consider have a promotion e.g. buy a £20 salon gift card get £30 value. This might even encourage clients to buy a gift card for themselves!
Offering salon gift cards is a great way to boost your revenue. Never underestimate the role that convenience plays when buying a gift for the holidays. Buying local is also appealing – this gives small businesses a chance to shine.

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Client Testimonial: “Jodie is extremely professional and knowledgeable throughout the IPL treatment sessions. She explains the process and what to expect so that you are put at ease from the first consultation. During my IPL sessions, Jodie marked up the areas and avoided any moles or damaged skin, then preps using the cooler handle before a light shot. The light shot itself really doesn’t hurt, it’s done in seconds. The fact the skin is cooled first makes this an easy process to tolerate. I genuinely didn’t feel in pain at all and Jodie applied a lovely aloe balm to soothe the skin straight away. If anything I felt my appointments were more of a therapy as I knew I would be hair free come my holiday. After each session I came away feeling the progress getting better and better and by week 5 there was hardly any hair growth. I didn’t feel the need to shave anymore. I felt more confident and there is much less maintenance at home now which means I have more time for other things. I would highly recommend IPL hair removal by SkinBase and with Jodie as she made me feel at ease from the moment I asked about it and the difference it makes is life changing for someone who wasn’t so confident in her skin. I can’t wait for Summer and my holiday. Thanks Jodie & SkinBase.”