How To Sell Services Without Overloading Clients

To attract clients and make your business known, you have to advertise and sell services. It might make you feel awkward or uncomfortable about overloading clients. The reality is, to have a successful business you need to Always Be Marketing.

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To attract clients and make your business known, you have to advertise and sell services. It might make you feel awkward or uncomfortable about overloading clients. The reality is, to have a successful business you need to Always Be Marketing.
Having a steady marketing strategy is key to a steady footfall. Not only should you have a plan to market your services – but also to sell more products at the same time! Selling services can be tricky because they aren’t tangible – you can’t touch or see them. Focus instead on the benefits your client will get.

Seasonal Promotions

Plan to promote heavily based on the seasons in a year. Customers will expect (and appreciate) receiving information and offers during these times. Make things limited edition or ‘first come, first served’ to stimulate demand.

Communicate and Build Relationships

Make sure you are communicating with your clients. Work on developing a relationship with them during non-promotional times too. If you make the effort to get in touch even when you’re not promoting, your clients will respond better when you are.

Share Your Expertise

Offer something they value with your promotions. Promote your facials with Instagram reels showing the technique. Or offer tips and do a Q&A to share your expertise.

Free Consultations

Consider offering free consultations. If you deliver a great free experience to first-timers, they will be back. Get their contact details so you can get in touch in the future. Make it worthwhile so you convert newbies into loyal clients.

Keep Up Appearances

Make sure everyone on the team looks great and maintains their appearance. Selling skin services without good skin in your salon will be tricky! Keep up salon-worthy appearances. Provide discounts for your employees to make this easier.

Check Your Service Menu

Is there enough detail in your service menu? Does it explain what the treatment entails? Think about a restaurant menu – the more detail about the food you order the better. A detailed description is more likely to get bookings… and customers will be happier to make the purchase. Describe the likely results and benefits they will get.
Selling services means selling yourself, your team and the value you have to offer. It may not feel natural to start with – but the more you do it the more natural it will become.

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before and after skinbase hydro rebecca willshee nail and beauty specialistbefore and after skinbase hydro rebecca willshee nail and beauty specialist 2
Acne & Acne Scarring, Hydro

Rebecca Willshee Nail and Beauty Specialist

Testimonial: “JC was so low, suicidal at points. Sore, red, angry, his skin was awful, we had tried everything and doctors you name it. We reached out to Becky, who was wonderful. My son was quiet and withdrawn, lacked confidence and self esteem, and locked himself away from the world. Becky booked us in for a consultation to discuss different options of treatments and we decided the new hydro treatment would be the best option. We started the course and JC was nervous but Becky was great with him talking him through everything, step by step! As we went each time JC’s skin got better and better, but also the difference in him was huge, he was gaining confidence, shoulders back, head held high. We have watched his skin change from this red, aggressive, angry skin that was sore, acne was debilitating to him but now he is confident, holds his head up high and has even got his first job! We are so proud. When we met Becky I felt confident she would help us get his skin better and back on track but what has actually happened is skin looks amazing but to see our son gain confidence has been the biggest win! Teens often get pushed aside, put on string meds and told “it’s just your age” but this isn’t what they want to hear, but The SkinBase treatments Becky has done has changed his life! We cannot thank you enough Becky! JC is continuing with the treatments as it still gets the odd breakouts but the scarring is still improving week in week out. The hydro Facial is just amazing and we cannot recommend it enough and of course Becky and her passion for skin and helping people is wonderful!”