How to Use Video Content in your Salon

Video content is bigger than ever. If you’re trying to master social media right now you need to be using it. While it can seem a little daunting, there are many ways to use it to your advantage in your salon marketing. There are many places for you to post video content – your website, social media and YouTube. These are all consumed on our Smartphones making video content more engaging and digestible than ever. If you are new to making video content don’t fret. We have some basic ideas to help you get started. 

Download Professional Guides

Video content is bigger than ever. If you’re trying to master social media right now you need to be using it. While it can seem a little daunting, there are many ways to use it to your advantage in your salon marketing.

There are many places for you to post video content – your website, social media and YouTube. These are all consumed on our Smartphones making video content more engaging and digestible than ever. If you are new to making video content don’t fret. We have some basic ideas to help you get started.


Become a Therapist

Post Tips & Tutorials

You’re an expert in your field so share tips and tricks. Everyone loves beauty hacks and shortcuts to make your clients’ day easier. You will build better trust and rapport with your clients.

Meet the Team

People love behind-the-scenes information. Show clients real stories that are personal and genuine. Introduce your team and show the workings that go on to make your salon the special place it is. Introduce members of the team and make it personal.

Product Demos

Show off your treatment machines and retail products. Make video content about whatever you want people to come to your salon for. Explain how to use it and what the benefits are. Be transparent – only push products and treatments you truly believe in. If you have a new product or treatment coming to your salon, producing a teaser is a great way to pull customers in. Let them know they can book an appointment and try it out!

Question & Answer Sessions

Clients and potential clients have a lot of questions. Create a space where this can happen. This will build a stronger connection between you and your clients. Gather questions and offer this platform at the same time every week. Consistency is key for engagement.

Client-Generated Content

While you are busy making video content for your customers, they are often doing the same! This is a great way to engage more people and will create a buzz around your offering. If you are entering a ‘Before & After’ for the SkinBase competition film the process. Then you can show the difference after each session. Have clients share their at-home skincare routines that complement their salon treatments.

Get It Right

If you get it right, video content can become one of the most effective marketing tools in your business. Make sure the quality is good and keep it short and accessible. Then you can promote across all your platforms.


Start Earning With a Free 2 Week Trial

Sign Up for your FREE SkinBase Microdermabrasion Trial

  • Complete the form and we will be in touch with more information shortly, feel free to email us at [email protected] or call us on 01782 770810.

  • By completing this form you are agreeing to receive information from SkinBase™ by email.
    SkinBase collect your data in this form in order to respond to your enquiry. We value your privacy. Your data will be held securely and never passed to anyone else. Our privacy policy.
  • This field is hidden when viewing the form
  • This field is for validation purposes and should be left unchanged.

Book a Trial of SkinBase™ Collagen Lift

  • Complete the form and we will be in touch with more information shortly, feel free to email us at [email protected] or call us on 01782 770810.

  • By completing this form you are agreeing to receive information from SkinBase™ by email.
    SkinBase collect your data in this form in order to respond to your enquiry. We value your privacy. Your data will be held securely and never passed to anyone else. Our privacy policy.
  • This field is hidden when viewing the form
  • This field is for validation purposes and should be left unchanged.
unwanted hair removal results SkinBase IPL legs treatment January Hayami Cosmeticsunwanted hair removal results SkinBase IPL legs treatment January Hayami Cosmetics
Intense Pulsed Light, Unwanted Hair

Hayami Cosmetics

Client Testimonial: “Jodie is extremely professional and knowledgeable throughout the IPL treatment sessions. She explains the process and what to expect so that you are put at ease from the first consultation. During my IPL sessions, Jodie marked up the areas and avoided any moles or damaged skin, then preps using the cooler handle before a light shot. The light shot itself really doesn’t hurt, it’s done in seconds. The fact the skin is cooled first makes this an easy process to tolerate. I genuinely didn’t feel in pain at all and Jodie applied a lovely aloe balm to soothe the skin straight away. If anything I felt my appointments were more of a therapy as I knew I would be hair free come my holiday. After each session I came away feeling the progress getting better and better and by week 5 there was hardly any hair growth. I didn’t feel the need to shave anymore. I felt more confident and there is much less maintenance at home now which means I have more time for other things. I would highly recommend IPL hair removal by SkinBase and with Jodie as she made me feel at ease from the moment I asked about it and the difference it makes is life changing for someone who wasn’t so confident in her skin. I can’t wait for Summer and my holiday. Thanks Jodie & SkinBase.”