How Visible Is Your Business?

When running a business, it’s essential that it’s visible so that your prospective clients know where and how to find you as well as what services or products you can offer them. If you aren’t sure how visible your business is and would like to find out how to get people to take notice, read on to find out more. Conduct a Business Review If you’ve ever researched competitors in the past, you’ll have no doubt searched for them online, looked through their price list and maybe even paid them a visit. All of these aspects are just as important when reviewing your own business. Take some time to look around online and get a feel for how you come across; visit your social media pages, establish the usability of your website, and check out client reviews. Establish how easy (or difficult) it is to find out basic information about your business. After all, this is exactly what a potential client will do so it’s essential you make it as easy as possible for people to find you. What Do Existing Clients See? First and foremost, establish what your existing clients see when they use your services. Where do they sit when they come to your salon? Are there visible and clear advertisements or visuals about the treatments and products that you offer? If people don’t know what you can offer them, they can’t buy it. Therefore, make the effort to ensure that there is attention to detail when it comes…

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When running a business, it’s essential that it’s visible so that your prospective clients know where and how to find you as well as what services or products you can offer them. If you aren’t sure how visible your business is and would like to find out how to get people to take notice, read on to find out more.

Conduct a Business Review

If you’ve ever researched competitors in the past, you’ll have no doubt searched for them online, looked through their price list and maybe even paid them a visit. All of these aspects are just as important when reviewing your own business.

Take some time to look around online and get a feel for how you come across; visit your social media pages, establish the usability of your website, and check out client reviews. Establish how easy (or difficult) it is to find out basic information about your business. After all, this is exactly what a potential client will do so it’s essential you make it as easy as possible for people to find you.

What Do Existing Clients See?

First and foremost, establish what your existing clients see when they use your services. Where do they sit when they come to your salon? Are there visible and clear advertisements or visuals about the treatments and products that you offer?

If people don’t know what you can offer them, they can’t buy it. Therefore, make the effort to ensure that there is attention to detail when it comes to advertising your products and services in-house. Place a display stand near the waiting area and put price lists within reach of your clients for them to peruse as they wait.

How Much Information is Available?

Prospective clients like to know details. There are a number of questions that potential clients may have. These may include:

  • What treatments do you offer?
  • What review rating does your business have?
  • What are the steps involved in a common treatment?
  • Are there any side effects?
  • Do you have parking?
  • Can I find a price list?
  • What are your opening times?
  • What facilities are available (i.e. are you disabled friendly?)

These are only some of the questions that may be going through a prospective clients head. Therefore, whether it is through your Facebook page or website, you must ensure that this type of information is easily accessible.

Make a Statement

Why not try something different in order to grab the attention of potential clients?

  • Host an open day where you launch a new product or treatment and invite the local community.
  • Create a blog (you must ensure this is kept regularly updated for optimum engagement)
  • Advertise locally in newspapers.
  • Put in place a referral scheme
  • Offer rewards and loyalty points for new and existing clients.

These are only some of the very simple ways in which you can make your business more visible. Of course, proper planning is key as is sticking within an allocated budget, so try not to get too carried away.

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before and after skinbase hydro rebecca willshee nail and beauty specialistbefore and after skinbase hydro rebecca willshee nail and beauty specialist 2
Acne & Acne Scarring, Hydro

Rebecca Willshee Nail and Beauty Specialist

Testimonial: “JC was so low, suicidal at points. Sore, red, angry, his skin was awful, we had tried everything and doctors you name it. We reached out to Becky, who was wonderful. My son was quiet and withdrawn, lacked confidence and self esteem, and locked himself away from the world. Becky booked us in for a consultation to discuss different options of treatments and we decided the new hydro treatment would be the best option. We started the course and JC was nervous but Becky was great with him talking him through everything, step by step! As we went each time JC’s skin got better and better, but also the difference in him was huge, he was gaining confidence, shoulders back, head held high. We have watched his skin change from this red, aggressive, angry skin that was sore, acne was debilitating to him but now he is confident, holds his head up high and has even got his first job! We are so proud. When we met Becky I felt confident she would help us get his skin better and back on track but what has actually happened is skin looks amazing but to see our son gain confidence has been the biggest win! Teens often get pushed aside, put on string meds and told “it’s just your age” but this isn’t what they want to hear, but The SkinBase treatments Becky has done has changed his life! We cannot thank you enough Becky! JC is continuing with the treatments as it still gets the odd breakouts but the scarring is still improving week in week out. The hydro Facial is just amazing and we cannot recommend it enough and of course Becky and her passion for skin and helping people is wonderful!”