July awareness days and key dates

Another month nearly over, we are still waiting here in the UK for a date to reopen salons and while we wait keeping in touch with clients is something we can do to keep ourselves connected with our audience on social media. Here are the July awareness days coming up.

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Another month nearly over, we are still waiting here in the UK for a date to reopen salons and while we wait keeping in touch with clients is something we can do to keep ourselves connected with our audience on social media. Here are the July awareness days coming up.

7th – Word Chocolate Day 

Yum! As if we need an excuse, although we prefer our chocolate chilled so melted and dipped in strawberries might work best at this time of year. Find out about your clients, what’s their favourite kind of chocolate? How do they eat it, engage with clients while you can’t see them at the moment. Post a quiz, if you have a search on google for ‘chocolate quiz’ there are some great ones where you need to guess the chocolate bar just by a picture of the inside. Great fun but just make sure you have the answers so you don’t have frustrated clients!!

10th – Pina Colada Day

Lots of us are missing out on our holidays this year but we can bring that holiday feeling with a Pina Colada. keep your eye on the SkinBase blog for our Pina Colada recipe to share with clients!

11th – National Mojito Day

Pina Colada day on the 10th and now Mojito day! We love a mojito and you can even make these alcohol free and they are just as delicious and you can make these non-alcoholic versions with the kids or why not serve them in the salon.

16th – Get to know your customers day

Great time to get to know your customers, use this for market research, what’s their favourite at-home beauty treat? Find out what special treats your clients love and you can make sure you are stocked up on these at key times of the year like Christmas and Valentine’s day.

17th  – World Emoji Day 

A great one to get some interaction with your social post. Get people to comment with the first 5 emojis on their phone so you can see what their current mood is. It’s usually quite funny to actually think about which emojis you use all the time.

30th – International Friendship Day

What gifts do you retail? Let clients know what you’ve got in stock so they can treat their friends on friendship day.

image:istock.com/Urupong

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Client Testimonial: “Jodie is extremely professional and knowledgeable throughout the IPL treatment sessions. She explains the process and what to expect so that you are put at ease from the first consultation. During my IPL sessions, Jodie marked up the areas and avoided any moles or damaged skin, then preps using the cooler handle before a light shot. The light shot itself really doesn’t hurt, it’s done in seconds. The fact the skin is cooled first makes this an easy process to tolerate. I genuinely didn’t feel in pain at all and Jodie applied a lovely aloe balm to soothe the skin straight away. If anything I felt my appointments were more of a therapy as I knew I would be hair free come my holiday. After each session I came away feeling the progress getting better and better and by week 5 there was hardly any hair growth. I didn’t feel the need to shave anymore. I felt more confident and there is much less maintenance at home now which means I have more time for other things. I would highly recommend IPL hair removal by SkinBase and with Jodie as she made me feel at ease from the moment I asked about it and the difference it makes is life changing for someone who wasn’t so confident in her skin. I can’t wait for Summer and my holiday. Thanks Jodie & SkinBase.”