Keeping the momentum going after the initial rush

We know the first few weeks are going to be packed with people but remember to use this busy period to fill up the weeks and months following. Do not let the momentum stop

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We know the first few weeks are going to be packed with people but remember to use this busy period to fill up the weeks and months following. Do not let the momentum stop. Invest a little bit of time now to make sure the columns are filled up for May, June, July. How can we do this? Let’s look at a few ways…

Rebook

Encourage clients to rebook before they leave their appointment so you can plan your columns. Mention that you are so busy at the moment you wouldn’t want them to miss getting another appointment when they need it. Try to ask in a way that encourages them to do this “Let’s get you booked in for your next appointment, does this day and time work well for you? We are getting booked up and we don’t want you to miss out”.

Scarcity

When clients think a commodity is scarce they don’t want to miss out on it. “Let me check the diary, we are getting booked up quite quickly so I really think we should get you booked back in now”.

Priority Booking

Offer priority booking for your regular clients. “We’ve got lots of new clients but I want to make sure you’re booked in first, shall we schedule your next appointment in?”. Make people feel important whilst making sure they know how in demand your services are too. If you’re too readily available clients will think it’s okay to leave it to the last minute and in fact letting them ring to book in this way they are likely to have appointments less regularly then if you book them in before they leave.

Managing your diary

Managing your columns by filling them up well in advance gives you the opportunity to see where you might have a quiet period where you could run an offer to fill up or you can see which days are quieter to try and fill with clients you know are more flexible with the days they can come. Keeping track in your diary in this way will help you to manage your business more effectively.

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unwanted hair removal results SkinBase IPL legs treatment January Hayami Cosmeticsunwanted hair removal results SkinBase IPL legs treatment January Hayami Cosmetics
Intense Pulsed Light, Unwanted Hair

Hayami Cosmetics

Client Testimonial: “Jodie is extremely professional and knowledgeable throughout the IPL treatment sessions. She explains the process and what to expect so that you are put at ease from the first consultation. During my IPL sessions, Jodie marked up the areas and avoided any moles or damaged skin, then preps using the cooler handle before a light shot. The light shot itself really doesn’t hurt, it’s done in seconds. The fact the skin is cooled first makes this an easy process to tolerate. I genuinely didn’t feel in pain at all and Jodie applied a lovely aloe balm to soothe the skin straight away. If anything I felt my appointments were more of a therapy as I knew I would be hair free come my holiday. After each session I came away feeling the progress getting better and better and by week 5 there was hardly any hair growth. I didn’t feel the need to shave anymore. I felt more confident and there is much less maintenance at home now which means I have more time for other things. I would highly recommend IPL hair removal by SkinBase and with Jodie as she made me feel at ease from the moment I asked about it and the difference it makes is life changing for someone who wasn’t so confident in her skin. I can’t wait for Summer and my holiday. Thanks Jodie & SkinBase.”