Key Dates in April

Back in January (seems like a lifetime ago!) we sent you our FREE marketing calendar with lots of key dates and awareness days for the year. If you missed it or didn’t get a chance to download it, you can access it again here. The month of April has loads going on, so we thought we would offer up some suggestions for how you can use this month’s key dates in your business.  Offer Stress-Free Treatments  Of course, all treatments should be stress-free but as April is National Stress Awareness Month, it’s a great time to promote some of your more relaxing treatments. It’s a fact that massages and facials are proven ways to help relieve the symptoms of stress, so this is a great angle for promotion.  You could offer free neck and shoulder massage with all SkinBase microdermabrasion facials this month or even a small discount when a facial and massage are booked together. There are many options when it comes to enticing new and existing clients, just ensure that you are still making a profit at the end of the day. Have a Laugh with April Fools’ Day April Fools’ Day is a tough one as you don’t want to offend or put clients off. But there is an angle there to engage with clients who have a sense of humour. An interesting way to get traffic to your website or social media channels could be to introduce a fake product or service. Create a ridiculous treatment…

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Back in January (seems like a lifetime ago!) we sent you our FREE marketing calendar with lots of key dates and awareness days for the year. If you missed it or didn’t get a chance to download it, you can access it again here.

The month of April has loads going on, so we thought we would offer up some suggestions for how you can use this month’s key dates in your business. 

Offer Stress-Free Treatments 

Of course, all treatments should be stress-free but as April is National Stress Awareness Month, it’s a great time to promote some of your more relaxing treatments. It’s a fact that massages and facials are proven ways to help relieve the symptoms of stress, so this is a great angle for promotion. 

You could offer free neck and shoulder massage with all SkinBase microdermabrasion facials this month or even a small discount when a facial and massage are booked together. There are many options when it comes to enticing new and existing clients, just ensure that you are still making a profit at the end of the day.

Have a Laugh with April Fools’ Day

April Fools’ Day is a tough one as you don’t want to offend or put clients off. But there is an angle there to engage with clients who have a sense of humour. An interesting way to get traffic to your website or social media channels could be to introduce a fake product or service. Create a ridiculous treatment with a hilarious name and use a call to action for people to click to book, and then when they do, they’re taken to a page that says April Fools’. You could use the landing page to offer an incentive or a small discount to mark the occasion. 

National Siblings Day 

You could market your services to siblings on National Siblings Day on April 10th. Offer a complimentary hydrating mask when two people book a SkinBase treatment. 

Why not create a ‘sibling package’ that is specifically tailored for two people? Maybe offer a glass of fizz as part of the package to make the experience more special. 

Easter dates 

You could offer promotions for the Easter holidays and even give out complimentary mini eggs as a thank you to anyone who has a procedure during this time. Key Easter dates are:

19th April – Good Friday 

21st April- Easter Sunday

22nd April – Easter Monday (bank holiday)

Other Notable Dates 

April is a busy month, and there are a few other big dates to consider working into your marketing plan. These include:

26th April – On your feet Britain – promote your microdermabrasion pedicures or foot massages. Just think about any of the products and services you offer for feet and look at how you can tie them into this national day. 

28th April – London Marathon – even if you’re not based in London, you can still create a bit of a buzz around the marathon. Again, focusing on foot treatments would make the most sense. Alternatively, an all over body massage could also be relevant in conjunction with this event. We imagine 26 miles might leave the entire body needing some tlc!

Start Your Planning Today 

Download the calendar now to start planning events and promotions for key dates in 2019. It can be a lot of fun getting creative and thinking of ways to stand out from the crowd!

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Rebecca Willshee Nail and Beauty Specialist

Testimonial: “JC was so low, suicidal at points. Sore, red, angry, his skin was awful, we had tried everything and doctors you name it. We reached out to Becky, who was wonderful. My son was quiet and withdrawn, lacked confidence and self esteem, and locked himself away from the world. Becky booked us in for a consultation to discuss different options of treatments and we decided the new hydro treatment would be the best option. We started the course and JC was nervous but Becky was great with him talking him through everything, step by step! As we went each time JC’s skin got better and better, but also the difference in him was huge, he was gaining confidence, shoulders back, head held high. We have watched his skin change from this red, aggressive, angry skin that was sore, acne was debilitating to him but now he is confident, holds his head up high and has even got his first job! We are so proud. When we met Becky I felt confident she would help us get his skin better and back on track but what has actually happened is skin looks amazing but to see our son gain confidence has been the biggest win! Teens often get pushed aside, put on string meds and told “it’s just your age” but this isn’t what they want to hear, but The SkinBase treatments Becky has done has changed his life! We cannot thank you enough Becky! JC is continuing with the treatments as it still gets the odd breakouts but the scarring is still improving week in week out. The hydro Facial is just amazing and we cannot recommend it enough and of course Becky and her passion for skin and helping people is wonderful!”