Make Sure Your Clients Know they Matter 

While you can work and work at advertising and promoting to gain new business, the reality of the matter is that, just like any salon, yours too relies on client referrals as well as clients rebooking. Make sure to invest in letting your existing clients know how valued they are. Your clients want to feel valued and special, and making them feel like this can help you get repeat business, time and time again. Depending on your set up, this might come naturally, and your clients may have become friends over the years. However, it never hurts to remind your new and long-term clients that they matter.  A Personal Experience for All From the minute your client walks through the door, make them feel valued and welcome. Don’t get complacent. Even if they are a regular who comes weekly, be sure to treat every client like a dear friend each and every time they visit. When you fail to recognise your clients in this way, they begin to sense the disinterest and this is when clients might start to look elsewhere. You have the potential to create a safe place in which your clients can relax, feel comfortable and start conversations with both your team and other clients.  Let’s face it, we’ve all been to a salon at some point in our lives that just seems a bit cold, empty and uninviting. These types of salons tend to have no pizzazz and poor customer service. That is NOT your salon, but…

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While you can work and work at advertising and promoting to gain new business, the reality of the matter is that, just like any salon, yours too relies on client referrals as well as clients rebooking. Make sure to invest in letting your existing clients know how valued they are.

Your clients want to feel valued and special, and making them feel like this can help you get repeat business, time and time again. Depending on your set up, this might come naturally, and your clients may have become friends over the years. However, it never hurts to remind your new and long-term clients that they matter. 

A Personal Experience for All

From the minute your client walks through the door, make them feel valued and welcome. Don’t get complacent. Even if they are a regular who comes weekly, be sure to treat every client like a dear friend each and every time they visit. When you fail to recognise your clients in this way, they begin to sense the disinterest and this is when clients might start to look elsewhere. You have the potential to create a safe place in which your clients can relax, feel comfortable and start conversations with both your team and other clients. 

Let’s face it, we’ve all been to a salon at some point in our lives that just seems a bit cold, empty and uninviting. These types of salons tend to have no pizzazz and poor customer service. That is NOT your salon, but there are some steps you can take in ensuring your clients continue to come back to you. Let’s take a look at these…

A Few Key Areas

  • Always provide a warm welcome – a friendly smile, eye contact and the offer of a drink or some magazines to read can go a long way in making your client feel comfortable and valued. 
  • Be attentive to their needs – does your client need a top up of coffee? No problem! Would they like to discuss another treatment that you offer? Great, tell them about it. By being friendly and helpful, they’re more likely to return to you. 
  • Remember personal facts – this can be tricky as no doubt you’ll have many clients through the door each day. But try and remember key facts about your clients whether it be as simple as their name (but this will be in the appointment information), children’s names or any holidays they’ve been on since they last visited. They’ll appreciate the personal touch. Keep notes if you need to and refer back to them before your client comes in.
  • Don’t make assumptions – often, salon owners can fall into the trap of not upselling or promoting products or treatments because they’ve known certain clients for a long time and assume they aren’t interested in trying something new. But you may be surprised, plus it’s nice to be informed, so get out of that rut and tell your clients about what you have to offer. 
  • A warm farewell – a lot of the time we focus on making a big impression when a client enters our salon. Of course, it’s great customer service, but it’s also important to make sure they don’t feel hurried out the door. Chat with them and see them off nicely. 

Perks and Special Offers 

To make your longstanding clients feel valued and appreciated for continuously using your services, consider whether it would be financially viable to introduce perks or special offers to them. 

A simple text message saying that they can get a free upgrade to your luxury facial with their next booking can go a long way in reinforcing that bond with your client. It can be anything you like, but you get the picture!

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Client Testimonial: “Jodie is extremely professional and knowledgeable throughout the IPL treatment sessions. She explains the process and what to expect so that you are put at ease from the first consultation. During my IPL sessions, Jodie marked up the areas and avoided any moles or damaged skin, then preps using the cooler handle before a light shot. The light shot itself really doesn’t hurt, it’s done in seconds. The fact the skin is cooled first makes this an easy process to tolerate. I genuinely didn’t feel in pain at all and Jodie applied a lovely aloe balm to soothe the skin straight away. If anything I felt my appointments were more of a therapy as I knew I would be hair free come my holiday. After each session I came away feeling the progress getting better and better and by week 5 there was hardly any hair growth. I didn’t feel the need to shave anymore. I felt more confident and there is much less maintenance at home now which means I have more time for other things. I would highly recommend IPL hair removal by SkinBase and with Jodie as she made me feel at ease from the moment I asked about it and the difference it makes is life changing for someone who wasn’t so confident in her skin. I can’t wait for Summer and my holiday. Thanks Jodie & SkinBase.”