TikTok Benefits –
- Increase Brand Awareness
- Reach your Target Market Faster
- Budget Friendly for Small Businesses
- Benefit from User Generated Content
SkinBase Tiktok –
Over at @skinbasefacial on TikTok, we share a variety of content to build and maintain a relationship with our followers. Check out some videos below! Since launching the SkinBase TikTok channel, we have posted a behind the scenes look at SkinBase, treatment videos, a bake-off series, and we are currently introducing you to the SkinBase team.
TikTok Tips –
Location based content – If you are going up against serious competition and you are pulling potential clients in – ensure they know exactly where you are – make it as easy as possible for them to step through that door!
Follow trends – TikTok is not a serious platform, keep an eye out for popular trends and videos with lots of engagement and reach, and replicate it in a way that is unique to you, and gets your point across.
Don’t forget hashtags – By using relevant hashtags, you can optimise your content to reach wider audiences.
Create authentic content – TikTok is about authenticity. Users do not require the most professional content ever. Instead, you can simply use your mobile phone to film content. Make it relatable, by include your team and showing a real look at your business. For example, share your expertise with beauty tips, and build trust in the process. More content ideas include an introductory meet the team series, a workplace tour, a behind the scenes look and treatment vids etc.
