Maximise Your Retail 

What does retail mean to you? When it comes to your business, if retail merely means selling the odd product here and there, now is the time to change this in order to boost your bottom line. Retail can be a huge moneymaker and considering what’s going on in the world at the moment, this could prove to be an important and lucrative income stream for you. If you’re able to, it would be mad not too! 

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What does retail mean to you? When it comes to your business, if retail merely means selling the odd product here and there, now is the time to change this in order to boost your bottom line. Retail can be a huge moneymaker and considering what’s going on in the world at the moment, this could prove to be an important and lucrative income stream for you. If you’re able to, it would be mad not too! 

So how can you go about it? Let’s take a look at some simple ways you can increase revenue through retail. 

Tempt Your Clients

Think about queuing while waiting to pay at a supermarket; you’re surrounded by last-minute small items (that you may not actually need) to tempt you just to spend a little bit more. More often than not, many of us succumb to the clever placement and end up buying more than we’d planned to. 

You can do exactly the same in your salon. Simply pop a basket of travel-size or handbag sized products on or near your reception desk. You’ll be surprised at how many of your clients will purchase a few little extras while waiting to pay or book their next appointment. If you are selling through your social channels or website whilst in lockdown, make sure to suggest these little add-ons or bundle products so clients spend more whilst saving on individual prices. 

Plan Your Layout Carefully

Behavioural science claims that most people subconsciously head to the right-hand side after first entering a shop. It’s simply because most of us are right-handed. So, use this handy fact and ensure your salon has all your best retail sellers in the area to the right to entice your clients to spend more on retail.

Another important aspect in boosting your retail sales is to create a focal point that’s at eye level on your retail shelving so it’s staring your clients in the face. A new skincare product could be the main focal point with complementary items nearby to encourage multiple purchases.

Additionally, it’s vital to ensure your salon retail display is visually balanced by putting dark colours (which appear heavier than light ones) lower in the display, and lighter coloured products at the top. This ensures your display doesn’t look too top heavy. If you are in lockdown, take some pictures of your product shelves for your social channels, show clients what you have available even if they can’t physically visit you. Put together some attractive gift packages that you can photograph and show online. With stores shut, it’s difficult to find nice personal gift options so this could be a great retail option with your SkinBase products.

Keep It Simple

Make it easy for your clients to find what they’re looking for. Use clear signage and if you can, use individual product signs – known as shelf talkers – clearly showing the product price, name, and size. Clients can feel embarrassed about asking for prices, so make it easy for them to buy your lovely items. The same goes for your online sales. Be transparent about any shipping costs.

Keep a Nice Shop 

Salons can get dusty easily, so if you don’t have time yourself, give an organised team member responsibility for cleaning every bottle or product and shelf at least once a week.

 

image:istock.com/gpointstudio

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Testimonial: “JC was so low, suicidal at points. Sore, red, angry, his skin was awful, we had tried everything and doctors you name it. We reached out to Becky, who was wonderful. My son was quiet and withdrawn, lacked confidence and self esteem, and locked himself away from the world. Becky booked us in for a consultation to discuss different options of treatments and we decided the new hydro treatment would be the best option. We started the course and JC was nervous but Becky was great with him talking him through everything, step by step! As we went each time JC’s skin got better and better, but also the difference in him was huge, he was gaining confidence, shoulders back, head held high. We have watched his skin change from this red, aggressive, angry skin that was sore, acne was debilitating to him but now he is confident, holds his head up high and has even got his first job! We are so proud. When we met Becky I felt confident she would help us get his skin better and back on track but what has actually happened is skin looks amazing but to see our son gain confidence has been the biggest win! Teens often get pushed aside, put on string meds and told “it’s just your age” but this isn’t what they want to hear, but The SkinBase treatments Becky has done has changed his life! We cannot thank you enough Becky! JC is continuing with the treatments as it still gets the odd breakouts but the scarring is still improving week in week out. The hydro Facial is just amazing and we cannot recommend it enough and of course Becky and her passion for skin and helping people is wonderful!”