Mother’s Day is a great time for salon marketing. Self-care is booming and most mums are too busy to treat themselves. Mother’s Day is one of the most profitable retail holidays – so what are you waiting for? This is the perfect time to offer fabulous treatments and build lasting customer relations.

Mother’s Day Marketing Tips:

Competition Time

Host a competition. Let your clients nominate their mums to win a free treatment (of their choice). Share the nominations on social media to boost engagement. Let your clients decide the winner. The more people that engage with your competition, the more potential customers.

Treatment Promotions

Use your salon website to promote Mother’s Day. Highlight special treatments and retail products that mums will love. Recognise different types of mums. Busy mums, working mums, younger mums, older mums. Highlight relevant treatment promotions. Think about how their needs differ. Busy working mums will appreciate an express treatment like Microdermabrasion. Older mums will benefit from SkinBase’s Collagen Lift.
Promote ‘mother and daughter’ packages. Allow for appointments to run at the same time. Include free add-ons for extra value when booking together. Gifting an experience they can share together will make it memorable. They are likely to keep them coming back for more!

Team Up Locally

Only targeting women means you are missing half the potential market.  Think about joining forces with a business that also targets men – it could be a local barbers or gym. Ask them to promote your Mother’s Day special for you so men purchasing for their children or their own mothers know about you. Reach out to local businesses to join you to craft bespoke gift baskets especially for mums. You could include retail product samples or treatment vouchers. Post it all on social media to promote your sponsors – and encourage them to do the same.

Salon Event

Host a salon event for mums – advertise it as a little ‘them-time’. Encourage your existing clients to bring their mothers in and offer both a discount. Offer a welcome drink and some flowers to make them feel special. If you are running promotions, always make the terms and conditions very clear.
Make your Mother’s Day marketing meaningful and it can become one of your most profitable days of the year. It is a great opportunity to treat your existing clients – and reach the mothers (and grandmothers) of your loyal customers.

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