Mother’s Day Marketing Tips

Mother’s Day is on March 10th, so you have lots of time to get your Mother’s Day marketing ready. SkinBase treatments are perfect for mums.

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Mother’s Day is on March 10th in 2024. If you’re a mum yourself we hope you’re looking forward to a lovely day! Until then, you have lots of time to get your Mother’s Day marketing ready. SkinBase treatments and skincare products are perfect for mums.

Stay Compassionate 

One thing that is important to remember in your Mother’s Day marketing – it is not always a happy occasion. For women struggling with fertility or loss, it can be a difficult day. You can stay compassionate by always writing ‘Mother’s Day’ in the text of your posts and in your email subject lines. Those that have opted out of communications will be able to avoid your Mother’s Day marketing messages. Make sure to intersperse your Mother’s Day content across social media sites with plenty of other content too.

Be Inclusive

If you’re targeting mums – you’re targeting a wide range of people. There are all sorts of different mums and mother figures to be celebrated in March, which means there are lots of different ways you can talk about Mother’s Day in your marketing. This is beneficial as you can reach a large number of people. Be careful not to exclude by using restrictive language or imagery.

SkinBase Treatments for All

You can expand your Mother’s Day marketing to reach more potential clients, as SkinBase treatments are as versatile as mums are, and there is a treatment for everyone. Studies suggest that lots of women report a dip in confidence and self esteem after having children, because of the emotional and physical toll it can take on the body. SkinBase treatments offer a moment of relaxation, pampering and indulgence. Even better than that, they provide seriously effective results. So, mum’s can receive the gift of boosted confidence, and get the skin they’ve always wanted!

Partner Up for Mother’s Day 

Another good way to maximise your mother’s day marketing and target the variety of mums out there, is to partner up with another local business. A gift voucher is the perfect Mother’s Day gift as it can be traded in for a lovely, relaxing experience – especially for the mum who has everything. However, when individuals are looking for gifts for their loved ones, they want something big and eye-catching. You can create bespoke gift packages, combining your partner businesses offerings with your vouchers and retail products. When partnering up to create packages, think about what people enjoy receiving on Mother’s Day – flowers, chocolates, jewellery etc., and go from there.

In-store events

To tie in with your partnership, or as a standalone aspect of your mother’s day marketing, you could have an in-store event. While mother’s day is centred around mums receiving gifts, there is no reason why they can’t treat themselves too. In-store events are a great way to attract attention and give mums an opportunity to splurge on themselves for once. By offering free skin consultations and patch tests, you can start conversations with mums. Identify their skin concerns, and point them in the direction of the perfect SkinBase treatment. In-store events are a great way to make a memorable impression and get people talking, and a good way to make some engaging social media content too.

SkinBase Transformation of the Year 

With the SkinBase Transformation of the Year 2024 competition happening right now, it is a great time to promote courses of treatment to transform Mum’s skin this Mother’s day. Client before and afters are a great way to show your potential clients what they could achieve with a course of SkinBase treatment. There are a wide range of results and testimonials available for you to use if you are a SkinBase Therapist. If not – what are you waiting for? Become a SkinBase Therapist today.

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Rebecca Willshee Nail and Beauty Specialist

Testimonial: “JC was so low, suicidal at points. Sore, red, angry, his skin was awful, we had tried everything and doctors you name it. We reached out to Becky, who was wonderful. My son was quiet and withdrawn, lacked confidence and self esteem, and locked himself away from the world. Becky booked us in for a consultation to discuss different options of treatments and we decided the new hydro treatment would be the best option. We started the course and JC was nervous but Becky was great with him talking him through everything, step by step! As we went each time JC’s skin got better and better, but also the difference in him was huge, he was gaining confidence, shoulders back, head held high. We have watched his skin change from this red, aggressive, angry skin that was sore, acne was debilitating to him but now he is confident, holds his head up high and has even got his first job! We are so proud. When we met Becky I felt confident she would help us get his skin better and back on track but what has actually happened is skin looks amazing but to see our son gain confidence has been the biggest win! Teens often get pushed aside, put on string meds and told “it’s just your age” but this isn’t what they want to hear, but The SkinBase treatments Becky has done has changed his life! We cannot thank you enough Becky! JC is continuing with the treatments as it still gets the odd breakouts but the scarring is still improving week in week out. The hydro Facial is just amazing and we cannot recommend it enough and of course Becky and her passion for skin and helping people is wonderful!”