Mystery Shopping – Bring Your Business’s Oomph Back

The day to day running of your business can easily distract you from your long-term goals and it’s easy to lose motivation when this happens. So, if you feel like your business has become a bit stagnant, it’s time to kick a new lease of life into it. Take yourself on Mystery Shopping Trip Mystery shopping has been around for decades. Its premise is that a stranger is paid to use the services or buy products from businesses and rate them on how good the experience was. However, the kind of mystery shopping trip we want you to take is a little different… Take yourself out on a beauty shopping trip. Choose a salon or spa that epitomises the salon/spa experience for you and that you aspire to emulate. Go as a client but keep your business brain switched on to analyse the experience. Take in what it’s really like from the minute you walk in the door to the feelings you experience when you leave. It’s a totally self-indulgent form of research which is why we absolutely love it! Pay Close Attention When you conduct your mystery shopping salon adventure, pay attention to every single detail and compare it to how you currently do things. Think about: •    How they greet you – are they warm, smiley and friendly? •    How they engage with you – are they thorough and informative during your consultation? •    What the service is like – do you feel at ease, calm,…

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The day to day running of your business can easily distract you from your long-term goals and it’s easy to lose motivation when this happens. So, if you feel like your business has become a bit stagnant, it’s time to kick a new lease of life into it.

Take yourself on Mystery Shopping Trip

Mystery shopping has been around for decades. Its premise is that a stranger is paid to use the services or buy products from businesses and rate them on how good the experience was. However, the kind of mystery shopping trip we want you to take is a little different…

Take yourself out on a beauty shopping trip. Choose a salon or spa that epitomises the salon/spa experience for you and that you aspire to emulate. Go as a client but keep your business brain switched on to analyse the experience. Take in what it’s really like from the minute you walk in the door to the feelings you experience when you leave. It’s a totally self-indulgent form of research which is why we absolutely love it!

Pay Close Attention

When you conduct your mystery shopping salon adventure, pay attention to every single detail and compare it to how you currently do things. Think about:

•    How they greet you – are they warm, smiley and friendly?

•    How they engage with you – are they thorough and informative during your consultation?

•    What the service is like – do you feel at ease, calm, relaxed and comfortable?

•    Are there any extras – have you been offered a beverage, snacks or something to read? If so, what is their crockery and magazine selection like?

•    What the vibe is like – is it a good place to be and are you happy with the service?

•    Would you go back?

Enjoy your time, soak it all in, and then go back to your own business and analyse it the same way that you have just done to establish how you can make improvements. It’s a great way to not only pamper yourself for a change but to also seek inspiration and guidance at a time when you’re not feeling creative or motivated.

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unwanted hair removal results SkinBase IPL legs treatment January Hayami Cosmeticsunwanted hair removal results SkinBase IPL legs treatment January Hayami Cosmetics
Intense Pulsed Light, Unwanted Hair

Hayami Cosmetics

Client Testimonial: “Jodie is extremely professional and knowledgeable throughout the IPL treatment sessions. She explains the process and what to expect so that you are put at ease from the first consultation. During my IPL sessions, Jodie marked up the areas and avoided any moles or damaged skin, then preps using the cooler handle before a light shot. The light shot itself really doesn’t hurt, it’s done in seconds. The fact the skin is cooled first makes this an easy process to tolerate. I genuinely didn’t feel in pain at all and Jodie applied a lovely aloe balm to soothe the skin straight away. If anything I felt my appointments were more of a therapy as I knew I would be hair free come my holiday. After each session I came away feeling the progress getting better and better and by week 5 there was hardly any hair growth. I didn’t feel the need to shave anymore. I felt more confident and there is much less maintenance at home now which means I have more time for other things. I would highly recommend IPL hair removal by SkinBase and with Jodie as she made me feel at ease from the moment I asked about it and the difference it makes is life changing for someone who wasn’t so confident in her skin. I can’t wait for Summer and my holiday. Thanks Jodie & SkinBase.”