Our top tips for a busy salon in the New Year

We’ve got some notoriously quiet months coming up so use this busy Christmas period to entice clients back in during January and February. Here are some of our top tips for a busy salon in the New Year…   Talk to clients We hear customers say, ‘my clients aren’t interested’, or ‘I’ve already posted about it on my page’, but to get your message across to clients requires consistent and regular messaging. How many times have you scrolled past a post or deleted an email without reading it? Sometimes the timings not quite right, or the message isn’t right but that doesn’t mean you should stop. Talk to clients in person, message them, email them. Post about your treatments; images, videos, FAQs. Keep spreading the word constantly. Messages take time to get through.   Rebook The easiest way is to get into the habit of rebooking. This allows you to plan and spot any gaps in your columns in the weeks and months ahead. Also, if your slots next month are mostly full then there you create ‘scarcity’ and clients won’t want to miss out. Ensure sure you have a robust booking policy in place to avoid cancellations an no-shows. Gift Cards So, assuming you have got some clients rebooked for January, now you know where your gaps are to fill. If there is a particularly slow week you could offer an upgrade on gift cards. Rather than selling them at a discount in December, why not add value to…

Download Professional Guides
We’ve got some notoriously quiet months coming up so use this busy Christmas period to entice clients back in during January and February. Here are some of our top tips for a busy salon in the New Year…
 

Talk to clients

We hear customers say, ‘my clients aren’t interested’, or ‘I’ve already posted about it on my page’, but to get your message across to clients requires consistent and regular messaging. How many times have you scrolled past a post or deleted an email without reading it? Sometimes the timings not quite right, or the message isn’t right but that doesn’t mean you should stop. Talk to clients in person, message them, email them. Post about your treatments; images, videos, FAQs. Keep spreading the word constantly. Messages take time to get through.
 

Rebook

The easiest way is to get into the habit of rebooking. This allows you to plan and spot any gaps in your columns in the weeks and months ahead. Also, if your slots next month are mostly full then there you create ‘scarcity’ and clients won’t want to miss out. Ensure sure you have a robust booking policy in place to avoid cancellations an no-shows.

Gift Cards

So, assuming you have got some clients rebooked for January, now you know where your gaps are to fill. If there is a particularly slow week you could offer an upgrade on gift cards. Rather than selling them at a discount in December, why not add value to them when used at certain points in Jan/Feb to fill empty spaces. You could either add 10% value to the gift cards, or offer treatment upgrades for voucher users.  An offer such as ‘Use a gift card during January to book a microdermabrasion treatment and receive a complimentary upgrade’.
 

Host an Event Day

 
Hosting an event day is a great way to showcase a new or even an existing treatment. Put the spotlight back on the treatment with a special event all about it. You could use your SkinBase promotional day to do this for SkinBase treatments. Host an event evening and post live videos and demonstrations on your social channels. Use the day to create some content, talk about the treatment and get your clients to talk about how it feels too for that ‘social proof’.

Sign Up for your FREE SkinBase Microdermabrasion Trial

  • Complete the form and we will be in touch with more information shortly, feel free to email us at [email protected] or call us on 01782 770810.

  • By completing this form you are agreeing to receive information from SkinBase™ by email.
    SkinBase collect your data in this form in order to respond to your enquiry. We value your privacy. Your data will be held securely and never passed to anyone else. Our privacy policy.
  • This field is hidden when viewing the form
  • This field is for validation purposes and should be left unchanged.

Book a Trial of SkinBase™ Collagen Lift

  • Complete the form and we will be in touch with more information shortly, feel free to email us at [email protected] or call us on 01782 770810.

  • By completing this form you are agreeing to receive information from SkinBase™ by email.
    SkinBase collect your data in this form in order to respond to your enquiry. We value your privacy. Your data will be held securely and never passed to anyone else. Our privacy policy.
  • This field is hidden when viewing the form
  • This field is for validation purposes and should be left unchanged.
unwanted hair removal results SkinBase IPL legs treatment January Hayami Cosmeticsunwanted hair removal results SkinBase IPL legs treatment January Hayami Cosmetics
Intense Pulsed Light, Unwanted Hair

Hayami Cosmetics

Client Testimonial: “Jodie is extremely professional and knowledgeable throughout the IPL treatment sessions. She explains the process and what to expect so that you are put at ease from the first consultation. During my IPL sessions, Jodie marked up the areas and avoided any moles or damaged skin, then preps using the cooler handle before a light shot. The light shot itself really doesn’t hurt, it’s done in seconds. The fact the skin is cooled first makes this an easy process to tolerate. I genuinely didn’t feel in pain at all and Jodie applied a lovely aloe balm to soothe the skin straight away. If anything I felt my appointments were more of a therapy as I knew I would be hair free come my holiday. After each session I came away feeling the progress getting better and better and by week 5 there was hardly any hair growth. I didn’t feel the need to shave anymore. I felt more confident and there is much less maintenance at home now which means I have more time for other things. I would highly recommend IPL hair removal by SkinBase and with Jodie as she made me feel at ease from the moment I asked about it and the difference it makes is life changing for someone who wasn’t so confident in her skin. I can’t wait for Summer and my holiday. Thanks Jodie & SkinBase.”