Plan for Success and Maximise Profits

The best way to get on top of your business calendar and maximise your profits is by planning. Don’t panic – planning the year is easier than it seems! The best way is by hosting events and promotions throughout the year. Look at your calendar as a whole and schedule it all in. This way you can plan for success.

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The best way to get on top of your business calendar and maximise your profits is by planning for success. Don’t panic – planning the year is easier than it seems!

What should you schedule in? The best way to maximise profits is by hosting events and promotions throughout the year. Look at your calendar as a whole and schedule it all in. This way you can plan for success.


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Plan Seasonally

Seasonal offers are a great way to pull people in but you don’t have to wait for the big holidays. Use a National Days Calendar and go through the months to pick out fun ones. You can then host promotions or events around these:

  • June 1st is National Go Barefoot Day. Schedule this into your calendar and do promotional event to get people in the door. Perhaps a pedicure promo – 10% off MD pedicures in June.
  • July 5th is National Bikini Day. Plan a hair removal treatment promo – 10% off your IPL treatment plus a free patch test and consultation.

When going through the National Days Calendar pick one per month to have fun with. Plan how you are going to market these days and what promotions will work well.

Salon Events

Schedule mini events into your plan. These can help our salon stand out, attract new clients and increase loyalty.  If put together well salon events can attract new potential customers. They will have the chance to see you in action.

Choose the Right Events

Work out your goal for each event. What is its purpose and who do you want to attract? It is usually quicker and cheaper to retain customers. Aim to increase customer satisfaction. Make them feel special by personalised invites.

Plan Weekly

Plan for success by promoting your treatments each week with a ‘spotlight’ on each. This way clients will know everything that is available. Work out how many treatments you have and assign them to a month each. Then push that treatment for the whole month. Most loyal customers return for the same treatments – but some may be unaware of your other offerings. This is a missed opportunity!

Plan Big

Plan bigger events every so often. Have new treatment or product launches every so often. Are you starting a new SkinBase treatment? Schedule the first week in and turn it into an event.

Plan for Success

A successful business is dependent on good planning. Those who plan for success will be the ones who maximise profits.


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unwanted hair removal results SkinBase IPL legs treatment January Hayami Cosmeticsunwanted hair removal results SkinBase IPL legs treatment January Hayami Cosmetics
Intense Pulsed Light, Unwanted Hair

Hayami Cosmetics

Client Testimonial: “Jodie is extremely professional and knowledgeable throughout the IPL treatment sessions. She explains the process and what to expect so that you are put at ease from the first consultation. During my IPL sessions, Jodie marked up the areas and avoided any moles or damaged skin, then preps using the cooler handle before a light shot. The light shot itself really doesn’t hurt, it’s done in seconds. The fact the skin is cooled first makes this an easy process to tolerate. I genuinely didn’t feel in pain at all and Jodie applied a lovely aloe balm to soothe the skin straight away. If anything I felt my appointments were more of a therapy as I knew I would be hair free come my holiday. After each session I came away feeling the progress getting better and better and by week 5 there was hardly any hair growth. I didn’t feel the need to shave anymore. I felt more confident and there is much less maintenance at home now which means I have more time for other things. I would highly recommend IPL hair removal by SkinBase and with Jodie as she made me feel at ease from the moment I asked about it and the difference it makes is life changing for someone who wasn’t so confident in her skin. I can’t wait for Summer and my holiday. Thanks Jodie & SkinBase.”