Plan for Success and Maximise Profits

The best way to get on top of your business calendar and maximise your profits is by planning. Don’t panic – planning the year is easier than it seems! The best way is by hosting events and promotions throughout the year. Look at your calendar as a whole and schedule it all in. This way you can plan for success.

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The best way to get on top of your business calendar and maximise your profits is by planning for success. Don’t panic – planning the year is easier than it seems!

What should you schedule in? The best way to maximise profits is by hosting events and promotions throughout the year. Look at your calendar as a whole and schedule it all in. This way you can plan for success.


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Plan Seasonally

Seasonal offers are a great way to pull people in but you don’t have to wait for the big holidays. Use a National Days Calendar and go through the months to pick out fun ones. You can then host promotions or events around these:

  • June 1st is National Go Barefoot Day. Schedule this into your calendar and do promotional event to get people in the door. Perhaps a pedicure promo – 10% off MD pedicures in June.
  • July 5th is National Bikini Day. Plan a hair removal treatment promo – 10% off your IPL treatment plus a free patch test and consultation.

When going through the National Days Calendar pick one per month to have fun with. Plan how you are going to market these days and what promotions will work well.

Salon Events

Schedule mini events into your plan. These can help our salon stand out, attract new clients and increase loyalty.  If put together well salon events can attract new potential customers. They will have the chance to see you in action.

Choose the Right Events

Work out your goal for each event. What is its purpose and who do you want to attract? It is usually quicker and cheaper to retain customers. Aim to increase customer satisfaction. Make them feel special by personalised invites.

Plan Weekly

Plan for success by promoting your treatments each week with a ‘spotlight’ on each. This way clients will know everything that is available. Work out how many treatments you have and assign them to a month each. Then push that treatment for the whole month. Most loyal customers return for the same treatments – but some may be unaware of your other offerings. This is a missed opportunity!

Plan Big

Plan bigger events every so often. Have new treatment or product launches every so often. Are you starting a new SkinBase treatment? Schedule the first week in and turn it into an event.

Plan for Success

A successful business is dependent on good planning. Those who plan for success will be the ones who maximise profits.


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before and after skinbase hydro rebecca willshee nail and beauty specialistbefore and after skinbase hydro rebecca willshee nail and beauty specialist 2
Acne & Acne Scarring, Hydro

Rebecca Willshee Nail and Beauty Specialist

Testimonial: “JC was so low, suicidal at points. Sore, red, angry, his skin was awful, we had tried everything and doctors you name it. We reached out to Becky, who was wonderful. My son was quiet and withdrawn, lacked confidence and self esteem, and locked himself away from the world. Becky booked us in for a consultation to discuss different options of treatments and we decided the new hydro treatment would be the best option. We started the course and JC was nervous but Becky was great with him talking him through everything, step by step! As we went each time JC’s skin got better and better, but also the difference in him was huge, he was gaining confidence, shoulders back, head held high. We have watched his skin change from this red, aggressive, angry skin that was sore, acne was debilitating to him but now he is confident, holds his head up high and has even got his first job! We are so proud. When we met Becky I felt confident she would help us get his skin better and back on track but what has actually happened is skin looks amazing but to see our son gain confidence has been the biggest win! Teens often get pushed aside, put on string meds and told “it’s just your age” but this isn’t what they want to hear, but The SkinBase treatments Becky has done has changed his life! We cannot thank you enough Becky! JC is continuing with the treatments as it still gets the odd breakouts but the scarring is still improving week in week out. The hydro Facial is just amazing and we cannot recommend it enough and of course Becky and her passion for skin and helping people is wonderful!”