The UK's Leading Supplier of Beauty Technology

salon valentine's marketing

Salon Valentine’s Marketing Ideas

There is no better gift than relaxation – and a boost of confidence. This is exactly what a SkinBase treatment provides, so sort your salon Valentine’s marketing and let clients know. Everyone wants to look good regardless of their Valentine’s Day plans, so  V day is the ideal opportunity to get clients through your door.


Salon Valentine’s Marketing

Valentine’s Visuals

Your salon Valentine’s Marketing is the perfect time to get visual.  Think about the colours and symbols you use – reds, pinks, hearts and roses all pull people in. Use visually appealing décor and remain consistent online and offline. You will sell the feeling of love (self-love, romantic love, friendship). Let’s remember that Valentine’s Day looks different for everyone.


Plan Ahead

Start in advance. It is best to start promoting a few weeks before Valentine’s Day. This allows people enough time to book an appointment, or to buy gifts. 


Vouchers & Packages

Promote gift vouchers and retail packages in the run up to Valentine’s. Promote them across social media too. This will widen your reach and encourage people gifting to gift with you.


Spread the Love

Spread the love to your loyal clients.  Go old school and mail Valentine’s cards to them. Offer a discount or free upgrade vouchers to thank them for their business This will help you to maintain these relationships.  For clients in the salon on Valentine’s Day, offer free upgrades (masks, massages) to show them some love too.



Don’t just sell. Give too – with a fun giveaway on social media.  Ask followers to tag someone who deserves a Valentine’s treat, and follow and share your post to enter.  Then you can give away a free treatment voucher to the winner. This will boost your reach and increase your followers.


Team Up

Team up with a local business to create the perfect Valentine’s gift packages and to double your reach. Think chocolate, flowers, and jewellery.  Swap your customer bases and put together a perfect Valentine’s package between you. Advertise each other’s Valentine’s offerings on social media and have their promotional cards at your till. Ask them to do the same.


Have Fun!

Don’t forget to have fun. Marketing is most authentic (and clients will feel their best) when you are having fun. Salon Valentine’s Marketing has never been easier. So pump up the love in your salon and on your socials to bag a successful Valentine’s Day this February. 

Sign up to hear the latest news from SkinBase

Join our list and get regular industry updates along with news of Skinbase™ product updates and offers.

You might also like...

Believe in SkinBase: get rid of your clients' acne
Intense Pulsed Light

Get Rid Of Your Clients’ Acne with SkinBase

June is Acne Awareness Month. When you partner with SkinBase, you can treat your clients’ acne to help them achieve smooth, blemish-free skin. So which of our treatments is the best to get rid of your clients’ acne? 

Read More »
believe in skinbase: client retention strategies for skinbase
Beauty Business

The Best Client Retention Strategies for Salons

Retaining clients is important. You want a stream of happy, loyal clients who keep coming back to you. Loyal clients are good for word of mouth and referral schemes. So, let’s look at the best client retention strategies for salons.

Read More »