Share Your Knowledge 

As the old proverb goes, knowledge is power, and when it comes to your clients, it’s vital that you communicate with them effectively and share your knowledge and experiences with them. Sharing your knowledge is a fantastic way to reinstate trust with existing clients and build potential business opportunities with new clients.  There are so many great ways to communicate with your loyal client base effectively. You can reach out to them through an informal chat or in the form of an email, newsletter or even a blog post on your website. Let’s take a look at how to share your knowledge more in-depth.  Chit Chat with Clients  When a client is in your salon having a treatment, it’s the best opportunity to take the time to chat with them. Spark conversation by asking how their day is going and then maybe move it onto what treatment they’re getting and provide some valuable hints and tips to get the best from it. This type of interaction will be appreciated, especially coming from the salon owner.  Written Communications  If you regularly capture data and collect the contact details of your clients, email campaigns and newsletters can be excellent ways to keep them updated. Consider scheduling in a regular comms – let’s say monthly – that focuses on one specific topic and talks about it in detail. An idea, for example, could be an email about a skin care product launch and the benefits it can provide.  If you have your own…

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As the old proverb goes, knowledge is power, and when it comes to your clients, it’s vital that you communicate with them effectively and share your knowledge and experiences with them. Sharing your knowledge is a fantastic way to reinstate trust with existing clients and build potential business opportunities with new clients. 

There are so many great ways to communicate with your loyal client base effectively. You can reach out to them through an informal chat or in the form of an email, newsletter or even a blog post on your website. Let’s take a look at how to share your knowledge more in-depth. 

Chit Chat with Clients 

When a client is in your salon having a treatment, it’s the best opportunity to take the time to chat with them. Spark conversation by asking how their day is going and then maybe move it onto what treatment they’re getting and provide some valuable hints and tips to get the best from it. This type of interaction will be appreciated, especially coming from the salon owner. 

Written Communications 

If you regularly capture data and collect the contact details of your clients, email campaigns and newsletters can be excellent ways to keep them updated. Consider scheduling in a regular comms – let’s say monthly – that focuses on one specific topic and talks about it in detail. An idea, for example, could be an email about a skin care product launch and the benefits it can provide. 

If you have your own website, a blog post can be a great way to drive traffic to your site and engage readers. Just like clients come to your salon to solve their beauty problems, they also visit your site to find out valuable information about you, your business and the products and services that you offer. If writing isn’t your strong point, there are professional writers and editors out there who are happy to do the work for you for a small fee. PeoplePerHour.com is a great place to start. 

If you want to get started, some ideas for writing both an informative email or blog post include:

  • A top 5 or top 10 list– i.e. top 5 reasons why you should use this product 
  • An interview with an ambassador of a product (this may be tricky, and you may have to pull a few strings, but it can be really worthwhile)
  • Upcoming events and promotional offerings – this type of communication is usually time sensitive, so ensure you plan ahead and that the piece adds value. 

Boost Your Profit

You may be surprised that simply writing or even talking about your products and salon information can help improve your retail sales, which are important if you want to increase the profit of your business.

Communication is key, so as long as your clients are kept up-to-date on what’s hot and what’s happening, they’ll feel valued and be more likely to use your services again and again.

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unwanted hair removal results SkinBase IPL legs treatment January Hayami Cosmeticsunwanted hair removal results SkinBase IPL legs treatment January Hayami Cosmetics
Intense Pulsed Light, Unwanted Hair

Hayami Cosmetics

Client Testimonial: “Jodie is extremely professional and knowledgeable throughout the IPL treatment sessions. She explains the process and what to expect so that you are put at ease from the first consultation. During my IPL sessions, Jodie marked up the areas and avoided any moles or damaged skin, then preps using the cooler handle before a light shot. The light shot itself really doesn’t hurt, it’s done in seconds. The fact the skin is cooled first makes this an easy process to tolerate. I genuinely didn’t feel in pain at all and Jodie applied a lovely aloe balm to soothe the skin straight away. If anything I felt my appointments were more of a therapy as I knew I would be hair free come my holiday. After each session I came away feeling the progress getting better and better and by week 5 there was hardly any hair growth. I didn’t feel the need to shave anymore. I felt more confident and there is much less maintenance at home now which means I have more time for other things. I would highly recommend IPL hair removal by SkinBase and with Jodie as she made me feel at ease from the moment I asked about it and the difference it makes is life changing for someone who wasn’t so confident in her skin. I can’t wait for Summer and my holiday. Thanks Jodie & SkinBase.”