Start Promoting for January and February Now!

You will no doubt be crazy busy on the run-up to Christmas, but believe it or not, now is the best time to start promoting for January. The influx of clients that you’ll be getting over the festive period is perfect to promote a range of deals and discounts to in order to avoid the dreaded January lull.  January and February are traditionally tough months for salons, clinics and beauty spas. This is mostly down to the fact that clients tighten their purse strings after spending too much over the festive period. January and February have always been thought of as depressing and quiet months, but you can change that perception with a few easy changes.  Deals and Packages Clients Can’t Resist  Start thinking about the different package deals that you want to put together for those cold and quiet months. The following can go a long way in turning a lacklustre salon into a thriving one. Complimentary Luxury upgrades on standard treatments. Give a discount on Gift vouchers to be used in January/February. Get trained in something new and get practising on clients with a great introductory offer Introduce a friend incentive. Make sure you and your employees get into the habit of reminding clients that NOW is the perfect time to book in for a treatment for January. This could be for a treatment of facials after the cold weather has taken its toll, a clean up of the eyebrows after letting them go during winter or even…

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You will no doubt be crazy busy on the run-up to Christmas, but believe it or not, now is the best time to start promoting for January. The influx of clients that you’ll be getting over the festive period is perfect to promote a range of deals and discounts to in order to avoid the dreaded January lull. 

January and February are traditionally tough months for salons, clinics and beauty spas. This is mostly down to the fact that clients tighten their purse strings after spending too much over the festive period. January and February have always been thought of as depressing and quiet months, but you can change that perception with a few easy changes. 

Deals and Packages Clients Can’t Resist 

Start thinking about the different package deals that you want to put together for those cold and quiet months. The following can go a long way in turning a lacklustre salon into a thriving one.

  • Complimentary Luxury upgrades on standard treatments.
  • Give a discount on Gift vouchers to be used in January/February.
  • Get trained in something new and get practising on clients with a great introductory offer
  • Introduce a friend incentive.

Make sure you and your employees get into the habit of reminding clients that NOW is the perfect time to book in for a treatment for January. This could be for a treatment of facials after the cold weather has taken its toll, a clean up of the eyebrows after letting them go during winter or even a big bouncy hairstyle to lift spirits. 

Savings Galore

Once you’ve worked out exactly what you can offer, tempt clients by telling them that if they book now, they will get more for their money. Back this up by supporting your clients’ New Year self-improvement aspirations with advertising across your social platforms. 

Note: Always remember, however, that any offers you do introduce must be lucrative for your business. 

New Year, New You

Let’s face it, we all have a bit of an obsession with making some weird and wonderful New Year resolutions, and our clients aren’t any different. They may have in mind that they want to make more of an effort with their appearance, and you can help them with this. 

You can totally work with your clients to help them meet their goals and objectives when it comes to their resolutions. This is all about effective communication which should be taking place in a friendly salon anyway. Hey, and why not go that extra mile and have healthy smoothies and snacks during January and February and promote it as a new year boost. 

image:istock.com/Sofia Zhuravets

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before and after skinbase hydro rebecca willshee nail and beauty specialistbefore and after skinbase hydro rebecca willshee nail and beauty specialist 2
Acne & Acne Scarring, Hydro

Rebecca Willshee Nail and Beauty Specialist

Testimonial: “JC was so low, suicidal at points. Sore, red, angry, his skin was awful, we had tried everything and doctors you name it. We reached out to Becky, who was wonderful. My son was quiet and withdrawn, lacked confidence and self esteem, and locked himself away from the world. Becky booked us in for a consultation to discuss different options of treatments and we decided the new hydro treatment would be the best option. We started the course and JC was nervous but Becky was great with him talking him through everything, step by step! As we went each time JC’s skin got better and better, but also the difference in him was huge, he was gaining confidence, shoulders back, head held high. We have watched his skin change from this red, aggressive, angry skin that was sore, acne was debilitating to him but now he is confident, holds his head up high and has even got his first job! We are so proud. When we met Becky I felt confident she would help us get his skin better and back on track but what has actually happened is skin looks amazing but to see our son gain confidence has been the biggest win! Teens often get pushed aside, put on string meds and told “it’s just your age” but this isn’t what they want to hear, but The SkinBase treatments Becky has done has changed his life! We cannot thank you enough Becky! JC is continuing with the treatments as it still gets the odd breakouts but the scarring is still improving week in week out. The hydro Facial is just amazing and we cannot recommend it enough and of course Becky and her passion for skin and helping people is wonderful!”