Summer Salon Marketing

Beat the summer slump in your business. Master your summer salon marketing with some quick tips from SkinBase.

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Beat the summer slump by mastering your summer salon marketing with some tips from SkinBase. If your regular clients are jetting off to the sun and business is slow, use the extra time you have to bring in new clients.

Celebrate Education Achievements

If your salon is in an area with a big student population, celebrations for educational achievements are big in summer. This is a great way to attract new clients. Target school leavers and university graduates. Have a ‘bring a friend’ promotion and allow students to celebrate together. They can prepare for the big event – and you can fill up your chairs!
Microdermabrasion is the perfect way to master your summer salon marketing and achieve an event glow. Your students can get rid of dull skin or treat skin concerns like acne. MD on the back, hands and feet will also help them feel great on the big day.
Don’t forget mature students (there is no age limit for university graduates) and parents attending these events. They will want to look and feel good too.  Offer a collagen boost to keep them glowing.

Prevent Sun Damage 

While we know that clients should be wearing SPF all year round to keep the skin protected, it is even more important in summer. Summer holidays are a great opportunity to retail SPF products to keep your clients’ skin healthy.  Offer the SkinBase Daily Repair and Protect and the SkinBase Daily Protect SPF. Keep them at your reception desk. This will help you remember to make your clients aware of the sun damage treatments you offer and get started on your summer salon marketing. Microdermabrasion and IPL are brilliant for sun-damaged skin.

Turn the Salon into a Staycation

For clients not going far from home, offer them a little extra by turning the salon into a getaway. Busy parents and stressed students may be skipping holidays altogether. Create a summery window display and offer promotions on seasonal treatments. Consider throwing in a goodie bag or mocktail with each treatment.

Summer Salon Marketing Days

Special days that you can focus your marketing around to lure clients into your salon for a summer pampering. If you have a slower day during summer – turn it into an event. Consider Skincare Sundays, Microdermabrasion Mondays or Treatment Tuesdays. Offer a small discount or a goody bag to get your clients’ attention and fill your columns.


It doesn’t just have to be days of the week.  Find a marketing calendar and see the special days you can use to interest your clients. If you’re looking for some inspiration, July 5th is Bikini Day and July 10th is Pina Colada day.

SkinBase Transformation of the Year 

If you are a SkinBase Therapist, the Transformation of the Year 2024 competition is a great promotional tool.  Clients who book a course of SkinBase treatments can enter their transformed skin and be in with a chance of winning a fabulous Caribbean holiday – AND £500 in vouchers. If you’re not a SkinBase Therapist – get in touch to get started.

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Hayami Cosmetics

Client Testimonial: “Jodie is extremely professional and knowledgeable throughout the IPL treatment sessions. She explains the process and what to expect so that you are put at ease from the first consultation. During my IPL sessions, Jodie marked up the areas and avoided any moles or damaged skin, then preps using the cooler handle before a light shot. The light shot itself really doesn’t hurt, it’s done in seconds. The fact the skin is cooled first makes this an easy process to tolerate. I genuinely didn’t feel in pain at all and Jodie applied a lovely aloe balm to soothe the skin straight away. If anything I felt my appointments were more of a therapy as I knew I would be hair free come my holiday. After each session I came away feeling the progress getting better and better and by week 5 there was hardly any hair growth. I didn’t feel the need to shave anymore. I felt more confident and there is much less maintenance at home now which means I have more time for other things. I would highly recommend IPL hair removal by SkinBase and with Jodie as she made me feel at ease from the moment I asked about it and the difference it makes is life changing for someone who wasn’t so confident in her skin. I can’t wait for Summer and my holiday. Thanks Jodie & SkinBase.”