The Benefits of a Good Reputation

The process of building a good reputation for your salon is hard work – but it is worth it. The reputation you build is a key contribution to your overall success. A major benefit is that it helps maintain a positive image even when negative experiences occur. Never underestimate the power of customer reviews. Your brand is shaped by the people who experience it. Most clients trust online reviews as much as personal recommendations.

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The process of building a good reputation for your salon is hard work – but it is worth it. The reputation you build is a key contribution to your overall success. A major benefit is that it helps maintain a positive image even when negative experiences occur.

Never underestimate the power of customer reviews. Your brand is shaped by the people who experience it. Most clients trust online reviews as much as personal recommendations.


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Boost Salon Credibility

Having a good reputation gives you credibility with clients. This makes it easier to gain their trust and loyalty. All of this translates to good word-of-mouth and client retention. It also pre-empts a willingness to spend more. Before visiting a salon most people check out online reviews for validation. Clients want to determine quality.

If you want to boost your reputation one thing that contributes to credibility is proof of quality. A great way to emphasise this is by showing a portfolio of real results in the salon and on social media. This shows clients’ previous transformations and what could be in store for their skin.

Increased Salon Visibility

Establishing your reputation will increase your visibility with potential clients. Clients do a lot of research on google and social media to choose a therapist and salon. Greater visibility and a good reputation are both key to getting those clients. Make sure you have a great salon culture and knowledgeable staff.

Good Client Relationships

A reputation is built over a period of time with satisfied clients. Building your reputation also means building your client relationships. The best way to build your reputation is to listen to clients. Keep them happy by offering a reliably excellent service.

Help the Impact of a Negative Review

If you are a new salon, a negative review can make or break. If you have a good reputation the impact will be less severe. Bear in mind that reviews give you constructive criticism. No business is perfect and you should prepare for the odd bad review. The way you respond to it is critical. Do your best to resolve any issues as soon as you can. Start with your customer and try to understand their viewpoint. Then work out how to move forward.

A Consistent Experience

A good experience equals brand trust and loyal customers. A bad experience leads to negative word-of-mouth and online reviews. Building a good reputation is hard work but it will boost your business.


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Rebecca Willshee Nail and Beauty Specialist

Testimonial: “JC was so low, suicidal at points. Sore, red, angry, his skin was awful, we had tried everything and doctors you name it. We reached out to Becky, who was wonderful. My son was quiet and withdrawn, lacked confidence and self esteem, and locked himself away from the world. Becky booked us in for a consultation to discuss different options of treatments and we decided the new hydro treatment would be the best option. We started the course and JC was nervous but Becky was great with him talking him through everything, step by step! As we went each time JC’s skin got better and better, but also the difference in him was huge, he was gaining confidence, shoulders back, head held high. We have watched his skin change from this red, aggressive, angry skin that was sore, acne was debilitating to him but now he is confident, holds his head up high and has even got his first job! We are so proud. When we met Becky I felt confident she would help us get his skin better and back on track but what has actually happened is skin looks amazing but to see our son gain confidence has been the biggest win! Teens often get pushed aside, put on string meds and told “it’s just your age” but this isn’t what they want to hear, but The SkinBase treatments Becky has done has changed his life! We cannot thank you enough Becky! JC is continuing with the treatments as it still gets the odd breakouts but the scarring is still improving week in week out. The hydro Facial is just amazing and we cannot recommend it enough and of course Becky and her passion for skin and helping people is wonderful!”