The Importance of Communication: Keep Your Clients in the Loop

Keeping clients well informed of all events, promotions and important updates will help with client retention. Regular communications help with building loyalty and creating client relationships that stick. Making the Connection First and foremost, if you plan to regularly communicate with your loyal clients (and even potential new clients), you must make the effort and ensure that you and your employees keep a note of contact details, making sure that they’re up to date. From the first visit, your client’s contact information should be gathered and entered into the salon’s client management software. An electronic database where your clients’ contact details are easily accessible is a vital and essential step in planning and organising a professional communication schedule. If you don’t already have one in place, conduct some research and get the ball rolling to put one in place, and you know what? An excel spreadsheet with this information can be perfectly adequate if purchasing software isn’t an option. You can also get some great software for free, try Shedul. Just ensure it is kept up to date and check your clients are happy to receive marketing communications from you to comply with GDPR. What Should I Communicate? Tell your much-loved clients about everything and anything that is relevant to them. This can include: Promotional offers Incentives The introduction of new products or services Appointment reminders Bank holiday or upcoming closures Happy birthday’s and well wishes Important health and beauty or industry news. You’ll know better than anyone what kind of…

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Keeping clients well informed of all events, promotions and important updates will help with client retention. Regular communications help with building loyalty and creating client relationships that stick.

Making the Connection

First and foremost, if you plan to regularly communicate with your loyal clients (and even potential new clients), you must make the effort and ensure that you and your employees keep a note of contact details, making sure that they’re up to date.

From the first visit, your client’s contact information should be gathered and entered into the salon’s client management software. An electronic database where your clients’ contact details are easily accessible is a vital and essential step in planning and organising a professional communication schedule. If you don’t already have one in place, conduct some research and get the ball rolling to put one in place, and you know what? An excel spreadsheet with this information can be perfectly adequate if purchasing software isn’t an option. You can also get some great software for free, try Shedul. Just ensure it is kept up to date and check your clients are happy to receive marketing communications from you to comply with GDPR.

What Should I Communicate?

Tell your much-loved clients about everything and anything that is relevant to them. This can include:

  • Promotional offers
  • Incentives
  • The introduction of new products or services
  • Appointment reminders
  • Bank holiday or upcoming closures
  • Happy birthday’s and well wishes
  • Important health and beauty or industry news.

You’ll know better than anyone what kind of communications your clients want to receive, so use your initiative to tailor them accordingly. Just remember not to overload them with information.

How Should I Communicate?

Keeping your clients well informed of what is going on is something that you and your team can do easily. Regular communications can have a much higher impact on a client’s experience. With this in mind, there are a number of important communications that you should consider sending.

Automatic appointment reminders – automated appointment reminders can assist in reducing the number of forgotten appointments by up to 70%.

Direct text messaging – almost 100% of all messages sent via mobile phone are read by the receiver. This demonstrates that good old-fashioned text message is one of the most prominent and effective means of communication.

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before and after skinbase hydro rebecca willshee nail and beauty specialistbefore and after skinbase hydro rebecca willshee nail and beauty specialist 2
Acne & Acne Scarring, Hydro

Rebecca Willshee Nail and Beauty Specialist

Testimonial: “JC was so low, suicidal at points. Sore, red, angry, his skin was awful, we had tried everything and doctors you name it. We reached out to Becky, who was wonderful. My son was quiet and withdrawn, lacked confidence and self esteem, and locked himself away from the world. Becky booked us in for a consultation to discuss different options of treatments and we decided the new hydro treatment would be the best option. We started the course and JC was nervous but Becky was great with him talking him through everything, step by step! As we went each time JC’s skin got better and better, but also the difference in him was huge, he was gaining confidence, shoulders back, head held high. We have watched his skin change from this red, aggressive, angry skin that was sore, acne was debilitating to him but now he is confident, holds his head up high and has even got his first job! We are so proud. When we met Becky I felt confident she would help us get his skin better and back on track but what has actually happened is skin looks amazing but to see our son gain confidence has been the biggest win! Teens often get pushed aside, put on string meds and told “it’s just your age” but this isn’t what they want to hear, but The SkinBase treatments Becky has done has changed his life! We cannot thank you enough Becky! JC is continuing with the treatments as it still gets the odd breakouts but the scarring is still improving week in week out. The hydro Facial is just amazing and we cannot recommend it enough and of course Becky and her passion for skin and helping people is wonderful!”