The Importance of Up-to-Date Contact Details

There are a number of reasons why it’s so important that you have the most up-to-date contact details for your clients. Maybe they didn’t want to rebook at their recent appointment so you’d like to send them a reminder or maybe you have some exciting offers to send them to encourage them to visit. No matter what, regularly ensure you have the correct, up-to-date contact details. Effective Communication With the continued advancement of technology, people are continuously updating their email addresses, mobile phone number and social media accounts (yes, social media can be a great form of communication for small business owners!). Therefore, we suggest checking with clients that you have the right details every six months or so. If you send emails, check to see if any have bounced back or if you get any error notifications. If so, remove these addresses from your database and be sure to contact the individual to update their email address. Having the correct details for your clients will allow you to communicate more effectively with them. You will be able to send out reminders, let them know about any offers and keep them up to date about salon events. Simple Reminders Can Go a Long Way If you believe that have the correct contact details and haven’t seen or heard from a client in a while, contact them to reach out or offer an incentive to entice them back. Remember, getting existing clients to return is much easier than getting new clients…

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There are a number of reasons why it’s so important that you have the most up-to-date contact details for your clients.

Maybe they didn’t want to rebook at their recent appointment so you’d like to send them a reminder or maybe you have some exciting offers to send them to encourage them to visit. No matter what, regularly ensure you have the correct, up-to-date contact details.

Effective Communication

With the continued advancement of technology, people are continuously updating their email addresses, mobile phone number and social media accounts (yes, social media can be a great form of communication for small business owners!). Therefore, we suggest checking with clients that you have the right details every six months or so.

If you send emails, check to see if any have bounced back or if you get any error notifications. If so, remove these addresses from your database and be sure to contact the individual to update their email address. Having the correct details for your clients will allow you to communicate more effectively with them. You will be able to send out reminders, let them know about any offers and keep them up to date about salon events.

Simple Reminders Can Go a Long Way

If you believe that have the correct contact details and haven’t seen or heard from a client in a while, contact them to reach out or offer an incentive to entice them back. Remember, getting existing clients to return is much easier than getting new clients through the door.

Also, if your client hasn’t returned you might want to find out why, even if it is negative, take this as an opportunity to make changes and prevent a client leaving in the future for the same reason. Feedback is an excellent tool for improving the way that you do business.

How Do You Record Contact Details?

Nowadays, it’s much easier and more effective to store contact details on a computer as opposed to an address book. There are various systems out there that can safely store these details for you that are designed for salon use. Alternatively, a Microsoft Excel spreadsheet can also be a straightforward way to capture and store those important contact details.

On an important note, ensure that you are well aware of the upcoming changes that the GDPR will bring on 25th May 2018. The regulations differ for different business types and sizes, so it’s important to know how to handle personal data by the date the new law comes in.

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before and after skinbase hydro rebecca willshee nail and beauty specialistbefore and after skinbase hydro rebecca willshee nail and beauty specialist 2
Acne & Acne Scarring, Hydro

Rebecca Willshee Nail and Beauty Specialist

Testimonial: “JC was so low, suicidal at points. Sore, red, angry, his skin was awful, we had tried everything and doctors you name it. We reached out to Becky, who was wonderful. My son was quiet and withdrawn, lacked confidence and self esteem, and locked himself away from the world. Becky booked us in for a consultation to discuss different options of treatments and we decided the new hydro treatment would be the best option. We started the course and JC was nervous but Becky was great with him talking him through everything, step by step! As we went each time JC’s skin got better and better, but also the difference in him was huge, he was gaining confidence, shoulders back, head held high. We have watched his skin change from this red, aggressive, angry skin that was sore, acne was debilitating to him but now he is confident, holds his head up high and has even got his first job! We are so proud. When we met Becky I felt confident she would help us get his skin better and back on track but what has actually happened is skin looks amazing but to see our son gain confidence has been the biggest win! Teens often get pushed aside, put on string meds and told “it’s just your age” but this isn’t what they want to hear, but The SkinBase treatments Becky has done has changed his life! We cannot thank you enough Becky! JC is continuing with the treatments as it still gets the odd breakouts but the scarring is still improving week in week out. The hydro Facial is just amazing and we cannot recommend it enough and of course Becky and her passion for skin and helping people is wonderful!”