Wedding season – How to get Brides-to-be to choose your facials 

Wedding season is approaching, and that means its time to start thinking about how to get brides investing in their skin with you. Weddings are special; it’s the biggest day in your client’s life, one of the most stressful but also most emotional. So remember this when you’re thinking about how to market to brides-to-be, they deserve special treatment for a special day!  Find your brides No one shops around as much as a couple who are about to get married, so it shouldn’t be hard for them to find you! Make sure that you use wedding-themed imagery in your marketing to catch their eye, and if there are any wedding fairs in the area, make sure you’re there, with offers, treatment details, demos and before & after photos.  Clients-to-be There’s so much pressure to look perfect on their big day – with the prospect of professional photographers, emotional moments ruining their makeup and the fact that every person they know is going to be there, it’s no surprise that brides-to-be worry about how they’ll look. When you’re creating marketing content, remember that your clients are likely to be feeling anxious about their appearance, so focus on problem solving. When you’re talking about bridal beauty in your marketing, make sure to talk about all the specific skin concerns your treatments will help with, and share before & afters. This will grab the attention of any bride who’s worrying about those specific concerns, and she’ll be instantly interested in your services. …

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Wedding season is approaching, and that means its time to start thinking about how to get brides investing in their skin with you. Weddings are special; it’s the biggest day in your client’s life, one of the most stressful but also most emotional. So remember this when you’re thinking about how to market to brides-to-be, they deserve special treatment for a special day! 

Find your brides

No one shops around as much as a couple who are about to get married, so it shouldn’t be hard for them to find you! Make sure that you use wedding-themed imagery in your marketing to catch their eye, and if there are any wedding fairs in the area, make sure you’re there, with offers, treatment details, demos and before & after photos. 

Clients-to-be

There’s so much pressure to look perfect on their big day – with the prospect of professional photographers, emotional moments ruining their makeup and the fact that every person they know is going to be there, it’s no surprise that brides-to-be worry about how they’ll look. When you’re creating marketing content, remember that your clients are likely to be feeling anxious about their appearance, so focus on problem solving. When you’re talking about bridal beauty in your marketing, make sure to talk about all the specific skin concerns your treatments will help with, and share before & afters. This will grab the attention of any bride who’s worrying about those specific concerns, and she’ll be instantly interested in your services. 

Focus on your courses

One facial is as effective as one session at the gym – makes you feel great, much better than nothing, but in the long run, you can’t achieve your goals unless you stick with it. This is an important thing to remember for all your clients, but it’s even more important when it comes to your brides-to-be. It’s natural for people to want instant results, but frame it as an investment in the health of their skin. It can also help to explain that they need to have started a treatment course at least a month before their wedding day, to make sure their skin is calm and clear on the day. One treatment a week before their wedding won’t give them the results they want, and it’s an unnecessary risk too. 

Incentivise

Brides love special treatment. Planning a wedding is hard work, and often it can feel like they aren’t so much the special one as they are the one trying to make everyone else feel special. It could be as simple as a free treatment when they pay for a full course, or a discount on products to take home. Or you could come up with something more elaborate and create a special ‘pre-wedding pamper treatment’ as their last treatment before the wedding, with some bubbly and a massage.

The bridal wellbeing angle

We know that weddings can be hard work, and the pressure to look perfect combined with all the stress can make brides feel like it’s impossible to win; stress affects the skin, but stress is often unavoidable when planning the big day. It’s a good idea when creating content that targets brides-to-be, to use the wellness angle as a way of making your clients feel like they’re investing in taking care of themselves as well as achieving great skin. 

image:istock.com/GeorgeRudy

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unwanted hair removal results SkinBase IPL legs treatment January Hayami Cosmeticsunwanted hair removal results SkinBase IPL legs treatment January Hayami Cosmetics
Intense Pulsed Light, Unwanted Hair

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Client Testimonial: “Jodie is extremely professional and knowledgeable throughout the IPL treatment sessions. She explains the process and what to expect so that you are put at ease from the first consultation. During my IPL sessions, Jodie marked up the areas and avoided any moles or damaged skin, then preps using the cooler handle before a light shot. The light shot itself really doesn’t hurt, it’s done in seconds. The fact the skin is cooled first makes this an easy process to tolerate. I genuinely didn’t feel in pain at all and Jodie applied a lovely aloe balm to soothe the skin straight away. If anything I felt my appointments were more of a therapy as I knew I would be hair free come my holiday. After each session I came away feeling the progress getting better and better and by week 5 there was hardly any hair growth. I didn’t feel the need to shave anymore. I felt more confident and there is much less maintenance at home now which means I have more time for other things. I would highly recommend IPL hair removal by SkinBase and with Jodie as she made me feel at ease from the moment I asked about it and the difference it makes is life changing for someone who wasn’t so confident in her skin. I can’t wait for Summer and my holiday. Thanks Jodie & SkinBase.”