What to Call My Beauty Business?

When starting any business, it can be difficult deciding what to call it, after all, it’s your baby and you want to get it right. You want to think of something unique that stands out from the crowd but also a name that doesn’t need explaining.  The name you choose for your beauty business will be the thing you’re known for, the thing you want people to talk about, and the very first thing a prospective client sees when they come to your business. It’s vital to take the time to come up with a name you love as you’ll hopefully be using it long into the future.  Let the Name Tell the Story  When naming your business, use words that explain what you do. For example, depending on the products and services you offer, you should consider including words such as: Beauty Natural Hair Bespoke Hair & Beauty Skin You want the name of your beauty business to instantly let a prospective client know what you offer and what your business is about. Always remember that if you need to explain the name to even one person, it’s not working, so think again.  It’s also important to avoid being too specific. For example, if you choose to call your business something like ‘City Nails’ (or something along those lines), you’re limiting yourself when it comes to branching out in the future if you decide to offer other services.  Do Your Research  You want the best name out there and one…

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When starting any business, it can be difficult deciding what to call it, after all, it’s your baby and you want to get it right. You want to think of something unique that stands out from the crowd but also a name that doesn’t need explaining. 

The name you choose for your beauty business will be the thing you’re known for, the thing you want people to talk about, and the very first thing a prospective client sees when they come to your business. It’s vital to take the time to come up with a name you love as you’ll hopefully be using it long into the future. 

Let the Name Tell the Story 

When naming your business, use words that explain what you do. For example, depending on the products and services you offer, you should consider including words such as:

  • Beauty
  • Natural
  • Hair
  • Bespoke
  • Hair & Beauty
  • Skin

You want the name of your beauty business to instantly let a prospective client know what you offer and what your business is about. Always remember that if you need to explain the name to even one person, it’s not working, so think again. 

It’s also important to avoid being too specific. For example, if you choose to call your business something like ‘City Nails’ (or something along those lines), you’re limiting yourself when it comes to branching out in the future if you decide to offer other services. 

Do Your Research 

You want the best name out there and one that suits your style and services (both personally and professionally). However, it’s essential that you conduct competitor research to ensure that you’re not naming your business after one that already exists in the local area. 

If, for example, you’re based in Leeds and decide on a name that’s similar to a business in Glasgow, this won’t matter too much as you’re not in direct competition. But it will cause confusion and bad relations if you decide to name your beauty business after an already existing local business.  

What Do You Want to Portray?

Only you will know how you want to come across and how you want to be portrayed. This is why the wording of your business name is so important. For example, do you class yourself as a clinic, a salon or even a beauty bar? You must have a clear vision of your identity before creating your persona. 

If you’re a visual person, it might be easier for you to create your logo (minus the name) to inspire you. It’s always advisable to enlist the help of a professional when it comes to creating your logo or other visual elements of your business, you want it done right. 

Get the Ball Rolling

Sometimes, the best thing to do is to get brainstorming ideas and start jotting ideas and potential names down. Getting involvement from friends, family, even strangers can be hugely insightful. 

If you already have clients, ask them what comes to mind when they think of you and your business. If all else fails, and usually as a last resort option, you could use a random name generator. However, while many business owners don’t tend to opt for the suggestions they produce as a final name, these online tools can actually be very beneficial in the early stages of helping you come up with ideas.

image:istock.com/EtiAmmos

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Rebecca Willshee Nail and Beauty Specialist

Testimonial: “JC was so low, suicidal at points. Sore, red, angry, his skin was awful, we had tried everything and doctors you name it. We reached out to Becky, who was wonderful. My son was quiet and withdrawn, lacked confidence and self esteem, and locked himself away from the world. Becky booked us in for a consultation to discuss different options of treatments and we decided the new hydro treatment would be the best option. We started the course and JC was nervous but Becky was great with him talking him through everything, step by step! As we went each time JC’s skin got better and better, but also the difference in him was huge, he was gaining confidence, shoulders back, head held high. We have watched his skin change from this red, aggressive, angry skin that was sore, acne was debilitating to him but now he is confident, holds his head up high and has even got his first job! We are so proud. When we met Becky I felt confident she would help us get his skin better and back on track but what has actually happened is skin looks amazing but to see our son gain confidence has been the biggest win! Teens often get pushed aside, put on string meds and told “it’s just your age” but this isn’t what they want to hear, but The SkinBase treatments Becky has done has changed his life! We cannot thank you enough Becky! JC is continuing with the treatments as it still gets the odd breakouts but the scarring is still improving week in week out. The hydro Facial is just amazing and we cannot recommend it enough and of course Becky and her passion for skin and helping people is wonderful!”