Why Are My Clients Disappearing?

It can be really disappointing when clients seem to drop off the face of the earth for no apparent reason. It is unfortunate, but sadly common for all businesses at some point to lose clients. There are various reasons as to why you may be losing clients but with this in mind, there are a number of ways that you can turn this around. First of all, ask yourself some simple but important questions. How many clients do you think you lose in a year or have you recently lost? Who haven’t you seen in a while (is there a particular demographic)? Do you have any idea why clients aren’t using your services? These can be difficult questions to ask yourself but they are vital in getting to the root of potential issues. Write these questions down and answer them as in-depth as you can. How Many Clients Have You Lost? Is there a way that you can trace the decrease in clients? Some simple ways to measure this include a dip in revenue, long periods of time between appointments or even data gathered from an online booking system. Getting a grip on the number of clients that have stopped visiting your salon is really important. If the numbers are vast then there may be something that you’re doing fundamentally wrong. Who Haven’t You Seen in a While? If you keep a client contact list (which you should!), take a look to establish the names of those who you haven’t…

Download Professional Guides

It can be really disappointing when clients seem to drop off the face of the earth for no apparent reason. It is unfortunate, but sadly common for all businesses at some point to lose clients.

There are various reasons as to why you may be losing clients but with this in mind, there are a number of ways that you can turn this around.

First of all, ask yourself some simple but important questions.

  • How many clients do you think you lose in a year or have you recently lost?
  • Who haven’t you seen in a while (is there a particular demographic)?
  • Do you have any idea why clients aren’t using your services?

These can be difficult questions to ask yourself but they are vital in getting to the root of potential issues. Write these questions down and answer them as in-depth as you can.

How Many Clients Have You Lost?

Is there a way that you can trace the decrease in clients? Some simple ways to measure this include a dip in revenue, long periods of time between appointments or even data gathered from an online booking system.

Getting a grip on the number of clients that have stopped visiting your salon is really important. If the numbers are vast then there may be something that you’re doing fundamentally wrong.

Who Haven’t You Seen in a While?

If you keep a client contact list (which you should!), take a look to establish the names of those who you haven’t seen in a while. Pay particular attention to any clients who you would expect to see regularly as this could be a warning sign. For the sake of your business, you should get in touch to find out why these clients haven’t been in.

There could be an issue that you don’t know about, and by simply picking up the phone and asking a client if everything is ok, you could find out what that is. It’s really important for you to actively seek feedback so you can make changes if necessary and ensure your clients are happy.

Do You Have Any Idea Why Clients Aren’t Using Your Services?

Maybe you have an inkling as to why clients are using your services any longer. If so, address them immediately. The more clients you lose, the more this can affect your bottom line and put your business in jeopardy.

Encourage Clients to Come Back

If clients have lost interest or have been won over by competitors, there are a few ways that you can regain control and bring them back to you.

  • Offer incentives or loyalty schemes that provide exclusive offers and discounts.
  • Host an open day or event where you can showcase your products and services.
  • Conduct competitor research to see if there are any new services that they offer that are taking clients away from you.
  • Use public events or national occasions to offer packages and special treatments. A good example is Mother’s Day – you could offer a pamper package for two.

Try the personal touch

Send a handwritten card to say you have noticed they haven’t been in a while and you hope to see them back again soon, maybe offer £5 off their next treatment (This is still more cost effective than trying to attract new clients).

It’s really important that you establish why clients are no longer coming to you as losing business can have detrimental consequences. Make the effort to bring your clients back!

Image:istock.com/Brainsil

Sign Up for your FREE SkinBase Microdermabrasion Trial

  • Complete the form and we will be in touch with more information shortly, feel free to email us at [email protected] or call us on 01782 770810.

  • By completing this form you are agreeing to receive information from SkinBase™ by email.
    SkinBase collect your data in this form in order to respond to your enquiry. We value your privacy. Your data will be held securely and never passed to anyone else. Our privacy policy.
  • This field is hidden when viewing the form
  • This field is for validation purposes and should be left unchanged.

Book a Trial of SkinBase™ Collagen Lift

  • Complete the form and we will be in touch with more information shortly, feel free to email us at [email protected] or call us on 01782 770810.

  • By completing this form you are agreeing to receive information from SkinBase™ by email.
    SkinBase collect your data in this form in order to respond to your enquiry. We value your privacy. Your data will be held securely and never passed to anyone else. Our privacy policy.
  • This field is hidden when viewing the form
  • This field is for validation purposes and should be left unchanged.
before and after skinbase hydro rebecca willshee nail and beauty specialistbefore and after skinbase hydro rebecca willshee nail and beauty specialist 2
Acne & Acne Scarring, Hydro

Rebecca Willshee Nail and Beauty Specialist

Testimonial: “JC was so low, suicidal at points. Sore, red, angry, his skin was awful, we had tried everything and doctors you name it. We reached out to Becky, who was wonderful. My son was quiet and withdrawn, lacked confidence and self esteem, and locked himself away from the world. Becky booked us in for a consultation to discuss different options of treatments and we decided the new hydro treatment would be the best option. We started the course and JC was nervous but Becky was great with him talking him through everything, step by step! As we went each time JC’s skin got better and better, but also the difference in him was huge, he was gaining confidence, shoulders back, head held high. We have watched his skin change from this red, aggressive, angry skin that was sore, acne was debilitating to him but now he is confident, holds his head up high and has even got his first job! We are so proud. When we met Becky I felt confident she would help us get his skin better and back on track but what has actually happened is skin looks amazing but to see our son gain confidence has been the biggest win! Teens often get pushed aside, put on string meds and told “it’s just your age” but this isn’t what they want to hear, but The SkinBase treatments Becky has done has changed his life! We cannot thank you enough Becky! JC is continuing with the treatments as it still gets the odd breakouts but the scarring is still improving week in week out. The hydro Facial is just amazing and we cannot recommend it enough and of course Becky and her passion for skin and helping people is wonderful!”