Why You Should Host A Salon Event in January

Looking to attract new clients while engaging existing ones? Create some hype and host a salon event in January.

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Looking to attract new clients while engaging existing ones? Create some hype and host a salon event this January. This will help to avoid a new year slump and get new faces through the door. Thinking up fun events can be a great way to get customers (both old and new) into your salon after the festive season. A ‘New Year, New You’ approach is a good way to tackle January. You can remind your existing clients what you have to offer, and show any new ones what you’re all about.

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Host a Salon Event In January

Fresh Starts

For many people, the New Year is a refresh. So this is the perfect time for self-improvements to become a new them.  This may mean they are more likely to be willing to step away from what they know – and try a new treatment. Many people like to give their minds and bodies a fresh makeover at the start of a new year. Offer no obligation consultations, and add complimentary add-ons to those who make bookings.

Make January Work For You

January is also quieter after the expense of Christmas. So why not try something new? Invest some time on a usually quiet day of the week into marketing your treatments? Your team may also be twiddling their fingers – so why not offer free trials so they are busy during the working day? You are paying them either way. Just make sure your clients know they must book a space.

Brighten Up January

Though January is usually associated with the post-Christmas doom and gloom, it doesn’t have to be! Turn it around and brighten your clients’ moods with an event full of taster sessions and freebies. Tap into wherever your audience is.. think online, by phone or even a poster in your window.  Make your offers and events clear across all channels.

Don’t Discount – Add On! 

Offer free patch tests, consultation and free skincare products when your clients book a course on the day. Ask suppliers for some freebie products to hook your best clients.  Advertise the promotional day to clients who come in and of course across social media. Encourage them to book spots and keep your followers updated when spaces are running low.

Host a salon event to give your clients – old and new – a reason to visit you this January. It will help your profits and keep you sailing smoothly through the New Year slump.

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Intense Pulsed Light, Unwanted Hair

Hayami Cosmetics

Client Testimonial: “Jodie is extremely professional and knowledgeable throughout the IPL treatment sessions. She explains the process and what to expect so that you are put at ease from the first consultation. During my IPL sessions, Jodie marked up the areas and avoided any moles or damaged skin, then preps using the cooler handle before a light shot. The light shot itself really doesn’t hurt, it’s done in seconds. The fact the skin is cooled first makes this an easy process to tolerate. I genuinely didn’t feel in pain at all and Jodie applied a lovely aloe balm to soothe the skin straight away. If anything I felt my appointments were more of a therapy as I knew I would be hair free come my holiday. After each session I came away feeling the progress getting better and better and by week 5 there was hardly any hair growth. I didn’t feel the need to shave anymore. I felt more confident and there is much less maintenance at home now which means I have more time for other things. I would highly recommend IPL hair removal by SkinBase and with Jodie as she made me feel at ease from the moment I asked about it and the difference it makes is life changing for someone who wasn’t so confident in her skin. I can’t wait for Summer and my holiday. Thanks Jodie & SkinBase.”