Worrying the Competition is Cheaper? Don’t!

Service trumps price and that is exactly why your loyal clients will return to your salon time and time again. They use you for your wonderful services, purchase your quality products and let a team of professionals look after them! Despite what many small business owners think, consumers aren’t actually too sensitive when it comes to price. This means that if you are providing a fantastic service to your clients, there is no reason why charging £5 more than a competitor is going to see clients leaving in droves. However, if it does, it is time to take a long look at the level of service you are providing to your clients. So, in a nutshell, what can we do to make sure our clients aren’t price sensitive?  Offer An Excellent Service First and foremost, regardless of the treatments you offer or the products you stock, service comes first. So, if you and your team are engaging, friendly and go above and beyond for every single one of your clients, it shouldn’t be too difficult to encourage them back through your door.  Keep a Clean and Well-Maintained Salon  Even if your prices are cheap, clients don’t tend to flock to a salon that’s dirty, rough looking or displaying apparent issues such as breakages and damage. If your salon needs some work done, it’s essential that this is carried out as quickly as possible and with minimal disruption to your clients.  Make Your Salon Aspirational Your salon should be an uplifting,…

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Service trumps price and that is exactly why your loyal clients will return to your salon time and time again. They use you for your wonderful services, purchase your quality products and let a team of professionals look after them!

Despite what many small business owners think, consumers aren’t actually too sensitive when it comes to price. This means that if you are providing a fantastic service to your clients, there is no reason why charging £5 more than a competitor is going to see clients leaving in droves. However, if it does, it is time to take a long look at the level of service you are providing to your clients. So, in a nutshell, what can we do to make sure our clients aren’t price sensitive? 

Offer An Excellent Service

First and foremost, regardless of the treatments you offer or the products you stock, service comes first. So, if you and your team are engaging, friendly and go above and beyond for every single one of your clients, it shouldn’t be too difficult to encourage them back through your door. 

Keep a Clean and Well-Maintained Salon 

Even if your prices are cheap, clients don’t tend to flock to a salon that’s dirty, rough looking or displaying apparent issues such as breakages and damage. If your salon needs some work done, it’s essential that this is carried out as quickly as possible and with minimal disruption to your clients. 

Make Your Salon Aspirational

Your salon should be an uplifting, inspiring and calming place to be that allows clients to be able to get the treatments that they want. Offer products that your clients will want and services that they maybe don’t yet know they want. Use your aspirations to drive your business forward and encourage clients to do the same by coming back again and again.  

Practice What You Preach 

Clients are looking at you when it comes to professional advice, so ensure that you’re promoting your in-house products by using them and telling your clients about them. After all, why should clients use a particular product or service if you’re not willing to? 

It’s also vital that when in the salon, you and your team are presentable and well groomed. If the face of a business doesn’t practice what they preach, then clients may choose to go elsewhere. It’s time to get started by reviewing your business and how it compares to competitors. And remember, don’t be afraid to charge a little extra!

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unwanted hair removal results SkinBase IPL legs treatment January Hayami Cosmeticsunwanted hair removal results SkinBase IPL legs treatment January Hayami Cosmetics
Intense Pulsed Light, Unwanted Hair

Hayami Cosmetics

Client Testimonial: “Jodie is extremely professional and knowledgeable throughout the IPL treatment sessions. She explains the process and what to expect so that you are put at ease from the first consultation. During my IPL sessions, Jodie marked up the areas and avoided any moles or damaged skin, then preps using the cooler handle before a light shot. The light shot itself really doesn’t hurt, it’s done in seconds. The fact the skin is cooled first makes this an easy process to tolerate. I genuinely didn’t feel in pain at all and Jodie applied a lovely aloe balm to soothe the skin straight away. If anything I felt my appointments were more of a therapy as I knew I would be hair free come my holiday. After each session I came away feeling the progress getting better and better and by week 5 there was hardly any hair growth. I didn’t feel the need to shave anymore. I felt more confident and there is much less maintenance at home now which means I have more time for other things. I would highly recommend IPL hair removal by SkinBase and with Jodie as she made me feel at ease from the moment I asked about it and the difference it makes is life changing for someone who wasn’t so confident in her skin. I can’t wait for Summer and my holiday. Thanks Jodie & SkinBase.”