The third Monday of January is known as Blue Monday because it is considered the most depressing day of the year. Lack of energy and optimism (and a dwindling bank account) all contribute to feelings of gloom. It’s an ideal time to spread some cheer. Why not turn this Blue Monday around with some fun marketing strategies?
Think about why people go to the salon. Apart from essential beauty maintenance, it makes them feel good! Give your loyal client-base a good excuse to cheer up or spoil themselves. Think about what you can offer as a Blue Monday pick-me-up.
Beauty Business
How To Launch a New Salon Treatment and Get Bookings
When you launch a new treatment, it is very exciting for you and your clients. However, it is very important that clients actually KNOW you are introducing a new treatment. Here’s what you need to do.