Beat the January Slump With New Year Marketing

The New Year is a struggle for most beauty salons. You can anticipate the January slump by offering specials during the festive rush. Clients tend to tighten their belts in the new year. Push the ‘New Year, New You’ angle and you should be able to keep those columns busy. Take the opportunity to stay ahead of the game and prepare for 2023 before it arrives!

Download Professional Guides

The New Year is a struggle for most beauty salons. You can anticipate the January slump by offering specials during the festive rush. Clients tend to tighten their belts in the new year. Push the ‘New Year, New You’ angle and you should be able to keep those columns busy. Take the opportunity to stay ahead of the game and prepare for 2023 before it arrives!

Offer a January Slump “Sale”

During December promote discounted treatments on specific days. This will encourage clients to branch out and try new things. Everyone wants to start a new year with positive resolutions. Remember you’re not the only one looking to spruce things up during the January slump. Your clients are feeling it too! To avoid any disappointment, make sure they understand when the treatments are valid until.

Themed Packages

Pick a New Year’s rejuvenation theme. Perhaps “New Year, New You”  or “Ready for 2023” and offer a New Year rejuvenation package. Consider adding some luxury touches like a glass of bubbly or a free hand massage with every facial.  Think about teaming up with a nutritionist. You can put together a package that includes healthy eating tips.
February is also a quiet month so think about offering a special Valentine’s preparation package. Offer couples’ services so they can treat the loves of their lives. Pampering and Valentine’s day go hand-in-hand.

January Event

January is the best time for an event – because you’re not rushed off your feet. An event will pull people in and help you to avoid the January slump. It will also help clients beat the January blues. Invite high-spending clients, give them demos and a taste of any new treatments. Consider adding a goodie bag with some free samples of your products. This will spark excitement and encourage them to book in the future. They will also feel valued.

Promote Early

Use the busy festive period to promote all the January offers while the salon is full. Offering them in January will be too late. With a little creativity your clients will be excited to start the new year trying new treatments and packages. This will help keep your books full. Don’t let the post-Christmas blues get the better of you, or your clients. They will start the new year with a spring in their step and your January slump will turn into a boost.

Become a Therapist

Sign Up for your FREE SkinBase Microdermabrasion Trial

  • Complete the form and we will be in touch with more information shortly, feel free to email us at [email protected] or call us on 01782 770810.

  • By completing this form you are agreeing to receive information from SkinBase™ by email.
    SkinBase collect your data in this form in order to respond to your enquiry. We value your privacy. Your data will be held securely and never passed to anyone else. Our privacy policy.
  • This field is hidden when viewing the form
  • This field is for validation purposes and should be left unchanged.

Book a Trial of SkinBase™ Collagen Lift

  • Complete the form and we will be in touch with more information shortly, feel free to email us at [email protected] or call us on 01782 770810.

  • By completing this form you are agreeing to receive information from SkinBase™ by email.
    SkinBase collect your data in this form in order to respond to your enquiry. We value your privacy. Your data will be held securely and never passed to anyone else. Our privacy policy.
  • This field is hidden when viewing the form
  • This field is for validation purposes and should be left unchanged.
unwanted hair removal results SkinBase IPL legs treatment January Hayami Cosmeticsunwanted hair removal results SkinBase IPL legs treatment January Hayami Cosmetics
Intense Pulsed Light, Unwanted Hair

Hayami Cosmetics

Client Testimonial: “Jodie is extremely professional and knowledgeable throughout the IPL treatment sessions. She explains the process and what to expect so that you are put at ease from the first consultation. During my IPL sessions, Jodie marked up the areas and avoided any moles or damaged skin, then preps using the cooler handle before a light shot. The light shot itself really doesn’t hurt, it’s done in seconds. The fact the skin is cooled first makes this an easy process to tolerate. I genuinely didn’t feel in pain at all and Jodie applied a lovely aloe balm to soothe the skin straight away. If anything I felt my appointments were more of a therapy as I knew I would be hair free come my holiday. After each session I came away feeling the progress getting better and better and by week 5 there was hardly any hair growth. I didn’t feel the need to shave anymore. I felt more confident and there is much less maintenance at home now which means I have more time for other things. I would highly recommend IPL hair removal by SkinBase and with Jodie as she made me feel at ease from the moment I asked about it and the difference it makes is life changing for someone who wasn’t so confident in her skin. I can’t wait for Summer and my holiday. Thanks Jodie & SkinBase.”