New Year Marketing Ideas Your Salon Needs

The start of a new year is always a tough one for salons. To avoid empty columns, figure out your strategy and new year marketing plan now.

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The start of a new year is always a tough one for salons. Clients tend to slow down their spending post-Christmas. To avoid empty columns in January and February, figure out your strategy and new year marketing plan now. You should be aiming to hook your existing clients while pulling new ones in too. January doesn’t have to be a disappointment with some strategic New Year marketing.

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January Add-Ons 

Upgrade your clients’ treatments on selected days or for selected services with extra special add-ons. You could turn a pedicure into a Microdermabrasion pedicure, or add a massage to Collagen Lift.  Remember, January discounts don’t help anyone!  It makes the treatment seem “cheaper” which takes away from the luxury. Clients love little upgrades to make them feel more special, and it requires minimal preparation from you.

Run a Salon Event! 

Turn a gloomy January around by filling the salon full of fun, with a new year event. Check out our blog here to find out how to throw a salon event as part of your new year marketing. Offer mini versions of your treatments and some goody bags with free samples. Who doesn’t love a freebie?!

Refresh Your Salon

New year is a great time for changes – so if you want to refresh anything – now is the time! New Year, New You. Many people use the start of a new year to make positive changes. Market your salon as a place to make a change for the better! Changing the interior and giving the salon a new lease of life is a great way to pull in new clients (and old ones!) for a new experience. It doesn’t have to be major.

Social Media

Use your Instagram, Facebook and TikTok accounts to engage with new and old clients in fresh ways. It is easy to refresh and come up with a new strategy. Get engaged with clients in 2024 with regular posts, and make it reciprocal. Ask about their New Year’s goals and resolutions to begin with, and keep a regular two-way dialogue with them. New year marketing has never been so easy!

New Treatment Time

Add a new treatment. If clients are following a ‘New Year, New Me’ lifestyle, offer something to improve their new self. Consider extending  your partnership with SkinBase! Did you know we offer a variety of winning treatment machines? Think about your clients and what they need. Our Microdermabrasion, Collagen Lift and IPL machines are all you need for any skin complaint. Whether it’s hair reduction or acne scarring, dull or red skin. We’ve got your clients covered.

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  • Complete the form and we will be in touch with more information shortly, feel free to email us at [email protected] or call us on 01782 770810.

  • By completing this form you are agreeing to receive information from SkinBase™ by email.
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before and after skinbase hydro rebecca willshee nail and beauty specialistbefore and after skinbase hydro rebecca willshee nail and beauty specialist 2
Acne & Acne Scarring, Hydro

Rebecca Willshee Nail and Beauty Specialist

Testimonial: “JC was so low, suicidal at points. Sore, red, angry, his skin was awful, we had tried everything and doctors you name it. We reached out to Becky, who was wonderful. My son was quiet and withdrawn, lacked confidence and self esteem, and locked himself away from the world. Becky booked us in for a consultation to discuss different options of treatments and we decided the new hydro treatment would be the best option. We started the course and JC was nervous but Becky was great with him talking him through everything, step by step! As we went each time JC’s skin got better and better, but also the difference in him was huge, he was gaining confidence, shoulders back, head held high. We have watched his skin change from this red, aggressive, angry skin that was sore, acne was debilitating to him but now he is confident, holds his head up high and has even got his first job! We are so proud. When we met Becky I felt confident she would help us get his skin better and back on track but what has actually happened is skin looks amazing but to see our son gain confidence has been the biggest win! Teens often get pushed aside, put on string meds and told “it’s just your age” but this isn’t what they want to hear, but The SkinBase treatments Becky has done has changed his life! We cannot thank you enough Becky! JC is continuing with the treatments as it still gets the odd breakouts but the scarring is still improving week in week out. The hydro Facial is just amazing and we cannot recommend it enough and of course Becky and her passion for skin and helping people is wonderful!”