Top Tips For Introducing A New Salon Treatment

When introducing a new salon treatment, preparation is key. Everything needs to be thought of and planned in detail. Don’t let that put you off! We have some top tips to make the transition smooth. 

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When introducing a new salon treatment, preparation is key. Everything needs to be thought through and planned in detail. This means your loyal customers will still have a great experience. Don’t let that put you off! We have some top tips to make the transition smooth.

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Introducing a New Salon Treatment

Introducing a new salon treatment can be slick – as long as you follow our tips … prepare and train your staff well. You don’t need to be stressed, and you won’t look back.

Before the Launch

First of all, start advertising before the launch.  It is important that your clients are aware of the new treatment and are excited to try it. When introducing a new treatment, begin advertising and telling your clients about it weeks before the big day. Use social media, emails and text messages. Whatever the best way is for you to communicate with your clients. Make sure you talk to clients when they come in too!

Advertising Ideas and Special Offers

Do a countdown on social media to build anticipation.  Have an introductory price for a limited amount of people on the first day or in the first week. Special offers and discounts are best used when clients book a course of treatments – not a once-off.  You could offer reduced-price taster sessions or mini-treatments to get clients hooked. Consider offering a second treatment at half-price to hook them back.

Have a Big Launch

Make it into an event.  Have a model to show off the treatment and let everyone ask questions. Offer patch tests and consultations so you can find out about clients’ skin concerns… that way you will tell them how you will treat it. Make clients feel special by offering a glass of bubbly or a cup of tea.

Shout Out on Social Media

Don’t stop talking about the new treatment. After the big launch, do not assume that all of your clients are aware of the new treatment. Keep talking about it and promoting it. Post ‘before and after’ images of results and treatment videos. That way you will share the treatment with existing clients – and potential clients.

Be a Guinea Pig

Try the treatment on yourself. There is no doubt the best way to sell a treatment is by experiencing it yourself. So don’t forget to get some pampering in! It means you will understand the benefits of the treatment – then can pass the message along loud and clear.

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Client Testimonial: “Jodie is extremely professional and knowledgeable throughout the IPL treatment sessions. She explains the process and what to expect so that you are put at ease from the first consultation. During my IPL sessions, Jodie marked up the areas and avoided any moles or damaged skin, then preps using the cooler handle before a light shot. The light shot itself really doesn’t hurt, it’s done in seconds. The fact the skin is cooled first makes this an easy process to tolerate. I genuinely didn’t feel in pain at all and Jodie applied a lovely aloe balm to soothe the skin straight away. If anything I felt my appointments were more of a therapy as I knew I would be hair free come my holiday. After each session I came away feeling the progress getting better and better and by week 5 there was hardly any hair growth. I didn’t feel the need to shave anymore. I felt more confident and there is much less maintenance at home now which means I have more time for other things. I would highly recommend IPL hair removal by SkinBase and with Jodie as she made me feel at ease from the moment I asked about it and the difference it makes is life changing for someone who wasn’t so confident in her skin. I can’t wait for Summer and my holiday. Thanks Jodie & SkinBase.”