Want More Reviews? Sell The Salon Experience

In your salon, you’re not only selling a service – you’re selling the whole salon experience. Driving salon sales is based on memorable impressions made by you and your team. When leaving, clients want to feel satisfied that they got what they came for. It is your job to make them want to come back! Make this easier for them by going the extra mile. How do we create a 5 star salon experience?

Download Professional Guides

In your salon, you’re not only selling a service – you’re selling the whole salon experience. Driving salon sales is based on memorable impressions made by you and your team. When leaving, clients want to feel satisfied that they got what they came for. It is your job to make them want to come back!

Make this easier for them by going the extra mile. How do we create a 5 star salon experience?


Become a Therapist

Atmosphere

The atmosphere in your salon should be relaxed, welcoming and comfortable. How you greet customers is all important:

  • Smile – positive messages release mood-elevating enzymes
  • Introduce yourself – treat visitors like guests
  • Call them by name – addressing people by name makes them feel special
  • Make eye contact – body language is everything
  • Be friendly – genuine warmth will resonate with new and old customers alike
  • Don’t make them wait too long- a satisfied customer is more likely to return.

Trust

A key part of the salon experience is the relationship between client and therapist. Proper guidance and commitment can turn new clients into loyal clients. Happy customers will come back for more treatments, follow-ups and ongoing maintenance.

Collect Personal Information

Gather information including birthdays and contact details. Send birthday promotions and wishes to make them feel special. Thoughtful messages help to retain clients and increase salon sales. Send thank you texts or emails. You client will likely recommend your salon experience to their friends.

Perks

Don’t give each client the same standard salon experience. Get to know them. Offer refreshments and reading material you know they enjoy. Offering little things – like charging their phone – can set you apart from competition and build a better experience.

Compliment Your Clients

Who doesn’t love a compliment? If your client looks good, tell them! It is your job to make them feel good inside and out. A compliment can go a long way to building relationships – and compliments are free!

Add Value and Wow Your Clients

Make their salon experience more memorable by offering little extras. Coming to a salon or receiving salon treatments can be a special and luxurious occasion. Add a massage or give them tips on maintenance at home.

Having a positive attitude will help you sell the salon experience everyone craves. Always think of the customer first. Listen to them and prove that making them feel good is your top priority.


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unwanted hair removal results SkinBase IPL legs treatment January Hayami Cosmeticsunwanted hair removal results SkinBase IPL legs treatment January Hayami Cosmetics
Intense Pulsed Light, Unwanted Hair

Hayami Cosmetics

Client Testimonial: “Jodie is extremely professional and knowledgeable throughout the IPL treatment sessions. She explains the process and what to expect so that you are put at ease from the first consultation. During my IPL sessions, Jodie marked up the areas and avoided any moles or damaged skin, then preps using the cooler handle before a light shot. The light shot itself really doesn’t hurt, it’s done in seconds. The fact the skin is cooled first makes this an easy process to tolerate. I genuinely didn’t feel in pain at all and Jodie applied a lovely aloe balm to soothe the skin straight away. If anything I felt my appointments were more of a therapy as I knew I would be hair free come my holiday. After each session I came away feeling the progress getting better and better and by week 5 there was hardly any hair growth. I didn’t feel the need to shave anymore. I felt more confident and there is much less maintenance at home now which means I have more time for other things. I would highly recommend IPL hair removal by SkinBase and with Jodie as she made me feel at ease from the moment I asked about it and the difference it makes is life changing for someone who wasn’t so confident in her skin. I can’t wait for Summer and my holiday. Thanks Jodie & SkinBase.”