Why Clients Aren’t Booking Your New Service 

The excitement you feel about a treatment may not translate. If you’re wondering why clients aren’t booking your new service, read on!

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The excitement you feel about a new treatment may not always mean new – or existing – clients try your latest offering. If you are wondering why clients aren’t booking your new service, read on!

Why Clients Aren’t Booking Your New Service

When it comes to a new treatment or product, you can divide clients into several categories:

  • ‘The Innovators’ are most likely to try out a new service or product as they don’t mind taking a risk. These people are excited to be the first to get involved. The downside is that innovators only make up 2.5% of people – which is a very small section of the market.
  • The second group choosing a new service or product are ‘Early Adopters’. This group makes up around 12.5% of people. Early adopters try to get more information about a product or service before investing.
  • Everyone else can be divided into the ‘Early Majority’ (34%) the ‘Late Majority’ (34%) and the ‘Laggards’ (16%). Most clients you have will be the early majority. Those are risk averse and will wait to see how a new treatment goes before getting involved. The late majority are often sceptical about new treatments and also take a wait-and-see approach.

How To Get Clients to Book Your New Service

So, what can you do to encourage clients to try your new service and make your launch a success? Client base decisions on the information they have, and the emotions they feel.  Those who decide to wait and see will have unanswered questions, a lack of trust or both. It’s your job not to let this happen.

Keep Clients Informed

For a successful launch of a new service, you need to keep clients informed. Remember they are only seeing a % of what you put out on social media.  They will see even less if you are not targeting your potential clients on the right platforms.  Think about your ideal client – their demographics and lifestyle. Do some research to find out where best to get their attention. What’s most effective for you? Is it Facebook, Instagram or TikTok? Once you know where to answer their questions, figure out what they need to know. What might they want to know about your new treatment? How does the treatment work? What skin concerns can be treated? Who is it for? What is the process? Are there any negatives?

Resources

If you are a SkinBase Therapist, we have plenty of resources to help educate your clients on the SkinBase Collagen Lift, Microdermabrasion and IPL treatments. You can access a wealth of SkinBase Transformation of the Year ‘before and after’ images and testimonials. This is an effective way to show clients what each treatment can achieve when you’re explaining it to them.  You need to build trust so clients are willing to take the risk and become innovators and early adopters. If you’re not a SkinBase Therapist, become one today.

How to Help Build Clients’ Trust

To help build client trust in a treatment, don’t wait until the launch to start promoting it. When you partner with SkinBase, you will receive a comprehensive promotional pack. This will help you to market your treatment in the lead up to the launch. Using our ‘before and after’ images and testimonials are great trust-building methods too.

Focus on the Benefits 

Go more in depth. Offer free client consultations so you can discuss the benefits for each specific client and their skin.

Have a Launch Event

Turn the launch into an event. Offer free patch tests and a demonstration of the treatment with a model. Consider live-streaming this on social media so clients who can’t be there can still get involved. This your opportunity to answer any questions and make clients feel informed. Put these tips into effect so clients get excited about your new offering and your columns will fill up in no time.

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Hayami Cosmetics

Client Testimonial: “Jodie is extremely professional and knowledgeable throughout the IPL treatment sessions. She explains the process and what to expect so that you are put at ease from the first consultation. During my IPL sessions, Jodie marked up the areas and avoided any moles or damaged skin, then preps using the cooler handle before a light shot. The light shot itself really doesn’t hurt, it’s done in seconds. The fact the skin is cooled first makes this an easy process to tolerate. I genuinely didn’t feel in pain at all and Jodie applied a lovely aloe balm to soothe the skin straight away. If anything I felt my appointments were more of a therapy as I knew I would be hair free come my holiday. After each session I came away feeling the progress getting better and better and by week 5 there was hardly any hair growth. I didn’t feel the need to shave anymore. I felt more confident and there is much less maintenance at home now which means I have more time for other things. I would highly recommend IPL hair removal by SkinBase and with Jodie as she made me feel at ease from the moment I asked about it and the difference it makes is life changing for someone who wasn’t so confident in her skin. I can’t wait for Summer and my holiday. Thanks Jodie & SkinBase.”