Don’t wait until the New Year to try and get clients booking in. Start Now

It’s essential any year to lay the groundwork early for a great start in January, but never more so than this year. The run-up to Christmas is a busy period and you’ll be kept busy, but retaining business for the slower months ahead starts now. All those clients coming through the door this month provide you with the ideal opportunity to make sure the slots are filled. 

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It’s essential any year to lay the groundwork early for a great start in January, but never more so than this year. The run-up to Christmas is a busy period and you’ll be kept busy, but retaining business for the slower months ahead starts now. All those clients coming through the door this month provide you with the ideal opportunity to make sure the slots are filled. 

Do the Groundwork 

There are lots of ways to get your Christmas clients coming back in the new year. Talk about their hopes for the New Year ahead, with lots of things up in the air, getting their skin in great condition could be a focus. Think about ways to incentivise. For example, you could offer a package deal for clients taking up your ‘New Year Skin Transformation package’ Tailor the package to suit your client’s needs and what they hope to achieve. Make booking the course of treatments now a requirement of the offer. Maybe offer the first treatment at a discount to get them through the door and onboard with your plan. 

Loyalty Cards 

For clients who don’t want to commit at the moment, you could use loyalty cards to offer rewards on a pay-as-you-go basis. Once they have 6 treatment stamps they get a free treatment, or a free upgrade after 3 stamps. It’s up to you but we suggest you keep them time-sensitive to encourage regular treatments. Maybe for use during the first quarter only.

Ask Clients to Rebook

This is such an easy way to make sure clients are back through the door regularly. Just getting clients to attend more regularly will help to improve your profits. We tend to forget to call and book, or we mean to and don’t get around to it, so make it really easy for clients and book them in! Just remember to send out a reminder closer to the time.

Be Direct 

Your loyal, long-term clients use you for a reason, so it can’t hurt to remind them. If things are still a bit slow when January swings around, use your client database and give your regular clients a call. Offer them a great deal to get them back through that salon door!

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unwanted hair removal results SkinBase IPL legs treatment January Hayami Cosmeticsunwanted hair removal results SkinBase IPL legs treatment January Hayami Cosmetics
Intense Pulsed Light, Unwanted Hair

Hayami Cosmetics

Client Testimonial: “Jodie is extremely professional and knowledgeable throughout the IPL treatment sessions. She explains the process and what to expect so that you are put at ease from the first consultation. During my IPL sessions, Jodie marked up the areas and avoided any moles or damaged skin, then preps using the cooler handle before a light shot. The light shot itself really doesn’t hurt, it’s done in seconds. The fact the skin is cooled first makes this an easy process to tolerate. I genuinely didn’t feel in pain at all and Jodie applied a lovely aloe balm to soothe the skin straight away. If anything I felt my appointments were more of a therapy as I knew I would be hair free come my holiday. After each session I came away feeling the progress getting better and better and by week 5 there was hardly any hair growth. I didn’t feel the need to shave anymore. I felt more confident and there is much less maintenance at home now which means I have more time for other things. I would highly recommend IPL hair removal by SkinBase and with Jodie as she made me feel at ease from the moment I asked about it and the difference it makes is life changing for someone who wasn’t so confident in her skin. I can’t wait for Summer and my holiday. Thanks Jodie & SkinBase.”