Halloween is definitely one of the most fun holidays on the calendar, but how can we use it to sell beauty treatments? It’s not like Christmas or Mother’s Day where everyone is thinking about gift cards, party prep or pampering. But Halloween is still a great way to get people booking; it’s just a little…

27Let’s face it; at one point or another, we’ve all been guilty of procrastination. It can be so easy to get derailed from the task in hand, especially if you aren’t feeling very motivated.  If you often find that you end up prioritising the little jobs rather than tackling the big, all-important ones first, chances…

It can be really disappointing when clients seem to drop off the face of the earth for no apparent reason. It is unfortunate, but sadly common for all businesses at some point to lose clients. There are various reasons as to why you may be losing clients but with this in mind, there are a…

How do you expect people to know about the wonderful products and services you offer if you don’t tell them about them? To retain and bring in new clients, you must shout from the rooftops about what you can provide people with.  Maybe you’re stuck in a rut and don’t know how best to communicate,…

We’ve talked about the importance of first impressions before, but we can’t reiterate enough just how vital they are. When it comes to customer service, those first few seconds from when the client steps through the door, are so important.  You Only Get One Chance  First and foremost, you must make every effort to acknowledge…

It’s important as a small business owner to be thinking of ways to improve your bottom line, but it can also be worthwhile to show your clients how much you appreciate their custom and what better way than by throwing a party! Hosting a party at your salon can be a great way to build…

On first thought, it may seem like an odd concept to host a friends and family day at a salon, but it can actually be very beneficial to your business. If you love your clients, there’s no doubt you’ll love their friends and family too. So, what better way to get new customers through the…

Keeping clients well informed of all events, promotions and important updates will help with client retention. Regular communications help with building loyalty and creating client relationships that stick. Making the Connection First and foremost, if you plan to regularly communicate with your loyal clients (and even potential new clients), you must make the effort and ensure…

With wedding season in full swing, a lot of your clients might be starting to worry about how they’ll look on the day, and in photos, whether they’re a guest, bridesmaid or even a bride. At weddings, people are spending time with friends and family members they don’t see very often so they’ll want to…

There are lots of innovative and new ways that you can promote your business. From wedding fayres to online platforms, reaching out to prospective new clientele is essential if you want to boost your sales and put your name on the map. When budgets are tight, marketing might be the first expense you look to…

It’s an unfortunate situation to find yourself in but, from time to time, there will be the odd customer who isn’t happy. Whether that's with the treatment or with the service provided. If this is something that has happened to you, how did you deal with it? If it hasn’t happened to you, how do…

Word of mouth is one of the most powerful marketing tools for your business. The best thing about a recommendation by word of mouth is that it doesn’t have to cost anything if you don’t want it to. This effective form of marketing works well for most businesses but is particularly successful in a setting…