Beauty News

We have seen some discussions about the topic of contacting clients who haven’t returned after the first lockdown in the various therapist groups on Facebook and we see people saying if they’ve not been back since lockdown they would just leave it, well we wouldn’t! Here are a few ideas to keep in touch with those clients you haven’t seen back at the salon yet.

Another month’s wait until we can look to reopen our doors but that doesn’t mean we can’t keep engaging with our clients. There are lots of awareness dates in June, here are some ideas for you.

We all know that as we get older there are dramatic changes in the way our ageing skin looks. One of the reasons why the skin of a child looks so healthy is that the epidermis is so highly translucent – reflecting light and making it look bright and healthy. More importantly at this age, there should be little or no obvious damage to the dermis from the effects of the sun – although this is the time at which potential damage is done and the effects will become visible within a few years.

It’s a universal feeling that there’s nothing worse than disappointment or not quite getting what you thought you were going to get. As a business owner, you can change this when it comes to your clients. The best way to do this is by under-promising and over-delivering where you can. This business practice will exceed your client’s expectations as they’ll be getting more than they thought, making them feel special and likely to return, and even get new clients through word of mouth. If you live by this premise, you can become successful very quickly. 

Happy New Year 2020 lovely SkinBaser’s! And welcome to the new decade. Is this the decade you change your life? Make your business dreams come true? Expand or downsize? Change up your business?

It’s December (woohoo!), and no doubt you are booked up with clients until you shut for Christmas now. The festive season (as it always does) has rolled around pretty fast. Before you know it, all the sparkly nails, hairspray and festive cheer will be over in a flash. 

This is why it’s essential to start thinking about the quieter months of January and February. The run-up to Christmastime is great, and you’ll be kept busy, but retaining business for the slower months ahead starts now. All those clients coming through the door this month provide you with the ideal opportunity to make sure the slots are filled. 

It’s pretty obvious, so bear with us, but one definite way to increase the turnover of your salon is to get clients through the door more regularly. But it’s not always a simple feat. Introducing new treatments and services can draw in new clients but it doesn’t necessarily make them a regular returning client.

So, how can we encourage our clients not only to come back, but to come back more regularly, and even try out the new treatments that we offer. Read on…