Find tips and advice for your beauty business in this category. We work with over 2,200 beauty businesses. And with more than 10 years experience working with business owners just like you, we know a thing or two.
With many new beauty businesses failing within the first few years we know how important it is to make a great start. By sharing our knowledge and experience we have acquired for running a successful salon business we hope to help you out a little.
All beauty business owners share a passion for beauty and helping others look great. Unfortunately, in a competitive marketplace, this often isn’t enough on its own. As a salon business owner, you take on many roles to make your business a success. So we’re here to try and help you with the essentials you need to know and where best to put your time and your effort.
We are fully booked for onsite training in April and May so we have added some extra training dates at our Head Office just outside Stoke-on-Trent
The PAYG Unlimited option allows you even greater earning potential than our traditional PAYG model whilst still receiving all the support of PAYG. For a set weekly fee of £100 +vat you are free to do as many treatments as you like, a great option for a busy salon.
The value of reassurance. Reassurance is what lets your clients know that they are in for a high quality, safe, and hygienic experience. In the beauty industry, that means clean spaces, clean equipment, sanitised workstations, and high-quality products.
One of the biggest questions we get asked by beauty salon owners and business owners in the industry, is how to stand out – especially when everyone in the industry offers similar products and treatments, delivered in much the same way. Our honest answer? It’s all about playing to your strengths and understanding how you can adapt and adjust the delivery of your own treatments to optimise the client experience.
So, how can you set yourself apart from your competitors and deliver an experience which is truly outstanding? Well, by using our range of SkinBase equipment you are already halfway there! From there, it’s all about how you use your client’s senses to provide them with a lasting impression.
You haven’t come this far in your career to not be an expert at what you do. So, what’s the best thing you can do with this knowledge? Share it with your clients!
Strategically you should think about your clients from a ‘solution’ point of view. This means taking the time to put yourself in the shoes of your client and consider ways you can help them get the most from your services while making money at the same time.
What does retail mean to you? When it comes to your business, if retail merely means selling the odd product here and there, now is the time to change this in order to boost your bottom line. Retail can be a huge moneymaker and considering what’s going on in the world at the moment, this could prove to be an important and lucrative income stream for you. If you’re able to, it would be mad not too!
Staying afloat during a pandemic means getting to the heart of what keeps clients coming back time and time again. Is it the standard of facial? This probably plays a part but it’s not what sets you apart from the competition in a crowded market and neither come to think of it is the price.
Honestly, the only thing you can do is to reach out to your clients – via social media, by email, by calling them, you could even send a card or a newsletter. Use whichever and all channels of communication that get your clients listening. Remember different clients will have their preferred method of communication, so what works for one won’t necessarily work for all.
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